Congrats on the sale Ali.
Have you thought about cutting the middle man out, and having a sales page of your own with a BIN through PP or escrow? I'm going to start doing this soon with domains I am willing to sell cheaper.
Previously I have had 'make offer' or landing pages that just say the domain name and some contact information.
Was any outreach done as well?
Yup, I have thought it about it almost obsessively. Building my own personal domain marketplace is going to happen... eventually. I think that every domain investors wants that.
I haven't cut the middle man out (Afternic) for a few reasons, but most importantly because it's such a large network. More eyeballs to see domains, brokers on standby, I never have to worry about double selling my domains (by having them up as Buy It Now in more than 1 place). I just buy, price, upload, repeat. I will happily pay 20% to have the selling side covered for me.
If I plan to stay in and ahead of the game, I have to see what works best and what is the most scalable. And for me, I want to move towards being more active on the buying side, and more "upper management" on the selling side
Again, this is all but a test, and the data is still too young to assess fully, but I'm happy so far.
Btw - To answer your questions, no out reach was done on this one. Someone found it on their own doing.