But isn't your dislike for an umbrella term in general, not just because it's "xR" but the fact you don't feel any umbrella term would be in the best interest of the industry?
What should immersive brands do though, if they offer more than just one service, but want others to know that within the name they have branded with?
Classic example JauntXR
The problem, as I continue to point out from time to time, and as I say this yet again, everyone has to be able to separate 'the industry' and 'names' in their mind.
It's great for B2B in talking in generalizations, but names need to be specific.
With exception to brands.
WHAT ARE YOU TALKING ABOUT THAT DESCRIBES IT AND NOTHING ELSE ?
It comes down to the simple example...
I have a Vive, I want software, ....what do I search for ?
If you think you might say XR, that would also describe something that might work with a HOLOLENS and not a Vive. What am I likely to be successful with in my search.
I have never said that XR would not have it's place, but many need to realize just what that place is.
I have my 4 pure generic names and is all I need for this play. but it will be 7-11 more years for them to fruit for me in the way I am looking at them anyway. And I figure 2 will fruit very well.
I don't like to do much branding plays. Perhaps when things develop further.
Look at the definitions floated out there and anyone could so easily be confused.
Does it have to have AI to be XR ?
Does it have to have Tactile feedback to be XR ?
All AI may be XR by definitions attempted, but not all XR is AI
All VR may be XR but not all XR is VR.
Here lies your issue for names. Not the industry.
XR really only adds a 'significant' new dynamic for branding in names.
If you make products across the platforms, you will want to say that in a name.
Otherwise, Stick to the core. Your name states what you do in most instances or it is a projection to who you are to the public eyes.
Your not going to take a name that has 'cars' in it if you sell 'trucks' and your unlikely to use the term 'automobile or vehicle' in your name unless you are a dealership and sell them all.
How big is the market ? Can you predict branding plays well outside the obvious ?
Ya pays your money and ya takes your choice.
How much weight are you willing to carry how long ? It's not a blanket play.