I have just posted the new monthly ngTLD sales analysis (covers Aug 23 - Sept 22, 2018 inclusive), based on NameBio sales information. While number of sales is up (but see Note 1 in full report) as well as number of extensions with sales, the average price is considerably down, as is the number of major sales and the total dollar volume.
Here is the summary:
- 313 NameBio recorded ngTLD domain name sales in the 30 day period, with $198,500 total sale volume (Although see Note 1).
- The average sales price was $634. The median price was roughly $198.
- In terms of major sales, 3 were for $10,000 or more 30 were for $1000 or more.
- There were sales during the month in 46 different extensions, the most since I started these reports. Ten different extensions had 10 or more sales in the month.
- The highest sale during the month was AD.top which sold for $32,232. AR.studio at $15,495 and transparency.online at $10,000 took second and third places.
- There were ngTLD domain sales during the month at 10 different venues. Flippa had the highest number of sales, but Jiangsu Bangning had the highest sales volume. Sedo took third place in sales volume.
- For the 100 highest value sales in the month: 12% were 3 letter (or less), 32% were single word, 36% were two word, 3% were three word, and 17% were other.
- Registries accounted for just over 40% of the dollar volume of these sales, but less than 10% of the number of sales this month (Note 3).
- So far in 2018 there have been 1120 ngTLD sales in total listed on NameBio, with an average sales price of $3743, accounting for a total of $4.2 million sales volume.
A few of the names sold in the last 30 days that I personally liked (in no particular order): ticket_city, games_business, smile_direct, AR_studio, a_company, Mr_glass, biomedicine_online, Chelsa_fun, wonder_top and Plato_top. I think these, and a number of other sales, do a great job of congruence between the name and the extension. Interestingly some of these such as ticket_city went for deal prices imho. The most valuable domain name sold in this period in my opinion? Probably AR_studio (although in terms of price it was second). Clearly the names smile_direct and Mr_glass have great value to one or a few specific end users. I like the idea of Chelsea_fun, even though the price was modest. I think it could be a model for effective use of this relatively new extension.
When I was doing the venue part of the analysis I realized that GoDaddy had only a single ngTLD sale during the reporting period! So many legacy sales are there, and I believe they routinely report to NameBio, so why is it not a venue for ngTLD sales? I also looked at Sedo over the years in ngTLDs. There is a trend toward higher prices (slightly) and higher volume of sales. For example at Sedo alone this year there are 132 sales with $4124 average price 2018YTD and total volume $544k. The 2017 average was $3939 and 2016 was $2473.
The full report, including notes on limitations, methodology, possible problems, etc. is available at the following link. If you scroll to near bottom of each report I give links to all previous reports in one place for those who wish to do comparisons.
https://agreatnameforyou.blogspot.com/2018/09/new-extension-sales-analysis-aug-23.html
The next report will be out in the last week of October, and will cover the period ending Oct 22. Note that the analysis includes all sales reported in NameBio during the period, but does not include any other ngTLD sales even if reported on reputable sources. Please do keep in mind which venues do, and do not, report to NameBio in considering the report.
Read the small print on the full report
but essentially this is for educational purposes, should not be considered domain investment advice, and is offered without warranty and you are responsible for your own domain investment decisions. As always, I am so appreciative to Michael and the folks at NameBio for making such an awesome database of information available to us all.
Take care and have a good day, NPs friends.
Bob