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strategy Share your creative outbound emails

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Joe N

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I was inspired by this post made by @Arpit131, and tonight I decided to craft a truly personalized email with attitude for an outbound sales attempt (will share in my next post).

I would love to make this thread a central resource for inspired ideas of how to grab the attention of a potential buyer with a well-written opening email. Members like @Ali have shared personalized intros in the past, and I know many found it incredibly helpful.

So post your original email creations, and let's give constructive feedback to one another on how to improve our email writing skills.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Spam = an email which a recipient did not explicitly request :)

that true for every outbound email

and thats why there is an exception

1) in B2 to B2 communication
2) when you can assume that the recipient is interested in the offer

at least in germany

disclaimer
I am no lawyer
 
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disclaimer:

not suggesting anything to anybody
I'm no laywer

find your own way

So allow us to all learn together here by brainstorming and exchanging ideas that can lead us to finding a way to do outbound Properly and Effectively.

IMO
 
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So allow us to all learn together here by brainstorming and exchanging ideas that can lead us to finding a way to do outbound Properly and Effectively.

IMO

so what is your suggestion
how can we do a clean outbound?
 
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that true for every outbound email

and thats why there is an exception

1) in B2 to B2 communication
2) when you can assume that the recipient is interested in the offer
Some endusers disagree. Anybody doing B2B communications calling it "outbound" was already reported to spamcop and/or his hosting or ISP, >1 times. Or will be reported by somebody, earlier or later. As a matter of fact.
 
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so what is your suggestion
how can we do a clean outbound?

I have already posted some of my suggestions earlier, but you have to give this thread some time so that we can hear from everyone else so that way we can analyze all the different cases and possibilities in order to figure out what the ideal outbound email is for each specific situation.

The important thing here is for you and others not to stand in the way of constructive exchange of ideas and experiences.

IMO
 
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The important thing here is for you and others not to stand in the way of constructive exchange of ideas and experiences.

IMO

aka "shut up"
let me think
 
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aka "shut up"
let me think

Not at all, you can contribute to this subject in a positive and constructive way just like everyone else, but we should not turn every post in to an argument, lets hear from everyone else and then come up with a consensus as to what an ideal and proper outbound email is for every different situation. IMO

that's it for now, good luck
 
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When I would do outbound, I got best results when I included a short vision/idea of what it could be used for, whether it be creating a blog, setting up a directory, etc. The more specific and detailed the better, but only a few sentences.

Get creative and sell your idea along with the domain, 2 for 1. Plus it builds a rapport, and if they enjoyed the read and liked the idea, you'll usually get a reply with a few sentences, even if not interested.
 
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Not at all, you can contribute to this subject in a positive and constructive way just like everyone else, but we should not turn every post in to an argument, lets hear from everyone else and then come up with a consensus as to what an ideal and proper outbound email is for every different situation. IMO

that's it for now, good luck

@oldtimer
I have set you to be ignored
maybe you want to do the same with me
 
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Yikes! This sure devolved quickly! Can't we all just Get along guys? lol

We're all comrades here.:xf.grin:
 
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@oldtimer
I have set you to be ignored
maybe you want to do the same with me

Sorry to hear that, didn't mean to be so harsh, but then I didn't think it was right for you to be encouraging everyone to spam. For what it's worth I enjoyed some of our debate as you presented a good challenge, but if you wish to choose the path of Hate and Division I guess there is not much that I can do about it.

May you be at peace with yourself,

Take care.
 
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I've been away from the computer for the day, but it looks like we're still having some great contributions here (with a few disagreements mixed in, but that's bound to happen in any thread).

I'd like to draw attention back to this post made by @Bob Hawkes:

It might be helpful to keep in mind, now that a number of pages in, how Joe defined this thread in his opening. I added the bold. I interpret that more broadly than some, I guess.

So if the broader interpretation is right (Joe please correctly me if your intention was the only ones who should contribute are those who have done extensive outbound emails, have kept careful records of success, and are reporting on that only), I would like to thank all who have contributed.

To clarify, I definitely don't want anyone to feel that their opinion is not valid here. Even if you've never made a single attempt at proactively selling a domain name, you're still a consumer and a participant in the digital world. All views are welcome.

I'm also pleased to see that most who have contributed have been very forthcoming about their own personal successes (or lack thereof) with outbound marketing as it pertains to both domaining and business in general. Providing these details is fantastic because it helps to give readers a barometer of what is working today.

With that in mind, a little about my own credentials (or lack thereof):
  • I have no professional marketing experience.
  • I engage in minimal amounts of outbound, primarily by email (100 to 150 emails during a year)
  • In the past 3 years, I have sold about 12 domains via outbound emailing, totalling approx $12k
  • I estimate that I have sold another five or six names via marketplace listings due to outbound efforts (but cannot verify this)
With that out of the way, I'd like to turn to the information provided by Bob later in his post:

What emails stood out for you, or were effective in leading you to buy something? For me, there were a few, and I would say what they had were the following features:
  • they offered something that I legitimately might want,
  • it seemed like a good deal,
  • the design was both professional and engaging (like graphically nice),
  • the key parts of the terms were clear (like from email itself I knew how to do the purchase and what it would cost, or a very simple extra click),
  • they did not over promise (this will change your life....)
  • they were not too long, and
  • they came from a business that I trusted or had dealt with previously.
I know Bob was speaking as a consumer, but these points are actually a great summation of a lot of the information that has been shared here.

I personally think it can't be overstated that any outbound contact you send should be looked at through your critical consumer's eye. Would you read this email if you got it? Would you have any trust/faith in the sender?
 
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I'd also like to come back to the discussion we were having about cold calls.

@NickB shared some really excellent information here on how to go about making initial contact directly with the decision-makers of a company (thanks very much, Nick):

https://www.namepros.com/threads/share-your-creative-outbound-emails.1173816/page-4#post-7603698

Earlier in the thread, @Randolph also shared the cold-call strategy that he favours:
You want to make a ruckus, start moving your way through the org by first touching their secretary or whomever mans the main phone line.

Telling a decision maker you spoke with Cathy from another department will ease your chances at speaking with the person you need to speak with. Cathy likely told you who to speak with.

We live in a time where you can find any information about a company and it's employees with a few minutes of research, especially on social media. Take advantage.
Randolph, would you be willing to expand on your method a bit more as well? Suppose you have a target domain name buyer (company) in mind. Who is typically your first point of contact within the company, and how do you steer that first conversation to gain trust and work yourself toward a conversation with the eventual decision-maker?
 
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Make it interesting enough, so since they are probably not ready yet, they will keep that email, think about it, and one day will say, this guy is right and doing me a favor, I will buy if the price is right.
...
It is a good thing if you can make them make an offer at Sedo even if their budget is low, so in the future, if not sold, you can add a low BIN, and they will know about it, and maybe buy. But if the bidder was another marketplace (AN, domainagents,..), or flippers, this won't work.
 
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At the end of my outbound email, I have the last sentence as a question to draw more conversation. This strategy works for me most of the time
 
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At the end of my outbound email, I have the last sentence as a question to draw more conversation. This strategy works for me most of the time

An example please.
 
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Make it interesting enough, so since they are probably not ready yet, they will keep that email, think about it, and one day will say, this guy is right and doing me a favor, I will buy if the price is right.
...
It is a good thing if you can make them make an offer at Sedo even if their budget is low, so in the future, if not sold, you can add a low BIN, and they will know about it, and maybe buy. But if the bidder was another marketplace (AN, domainagents,..), or flippers, this won't work.
Thanks @topdom. Are you able to share some specific content that has worked for you?
 
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after that, I talked to the gmail support guy
and adjusted a few setup mistakes
that was the actual cause of the spam trigger
and not the "trigger words" published at help pages online

little changes unexpectedly make the trigger trig

and over time the trigger was effective
when it wasn't before
Did you test by chance html vs. plain text, links vs. no links and having a tracking pixel with respect to triggering?
 
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Thanks @topdom. Are you able to share some specific content that has worked for you?

Nothing works for me. I may have sent emails for 5-10 percent of my domains (like, 1 email to 1 company for each). They almost never get any response, and if they do it is like an automated message saying we will respond within 24 hours, but it never happens. So I can never sell any domains via outbounding, directly. But domains I tried to sell may have a slightly higher chance of being sold eventually (after several months), but in any case, no communication is involved. (If I knew how to get a response to a reasonable email, I would be a superman by now. )
 
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Did you test by chance html vs. plain text, links vs. no links and having a tracking pixel with respect to triggering?

of-course
and I've always used a tracking pixel
that's why I knew it worked
 
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They almost never get any response, and if they do it is like an automated message saying we will respond within 24 hours, but it never happens.

that's not
"like an automated response"

that is:
automated response


(If I knew how to get a response to a reasonable email, I would be a superman by now. )

you are more superman as the "thinkers"
as you did something
 
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I wouldn't mind seeing some examples from some of the experts that have been participating in the thread.

Thanks to Frank for posting the exact email that got him the sale! One of the most helpful posts in thread IMO.
 
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I've been away from the computer for the day, but it looks like we're still having some great contributions here (with a few disagreements mixed in, but that's bound to happen in any thread).

I believe that disagreements over what an ideal outbound email might be is okay as domainers operate at many different levels and have different domains as far as quality and value are concerned, but I don't think that there should be any disagreement on the fact that people here should not be encouraging and teaching others how to spam or support those who are engaging in such practices.

Perhaps it would have been better if you had some rules and disclaimers in your original post although you might still be able to do so if you contact the NamePros support. Perhaps you can also change the title so that it doesn't just focus on emailing and also to include the fact in your original post that all constructive ideas and proper methods of outbouning are welcomed to be discussed here even if it's from a newbie that hasn't sold any domains yet, because as we have seen here there is no guarantee that those whom we consider to be experienced know exactly what they are doing.

Again thanks for creating this thread, but you have to keep it under control so it doesn't turn in to a guide for spamming (as you say, people should just use some common sense here).

IMO
 
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I believe that disagreements over what an ideal outbound email might be is okay as domainers operate at many different levels and have different domains as far as quality and value are concerned, but I don't think that there should be any disagreement on the fact that people here should not be encouraging and teaching others how to spam or support those who are engaging in such practices.

Perhaps it would have been better if you had some rules and disclaimers in your original post although you might still be able to do so if you contact the NamePros support. Perhaps you can also change the title so that it doesn't just focus on emailing and also to include the fact in your original post that all constructive ideas and proper methods of outbouning are welcomed to be discussed here even if it's from a newbie that hasn't sold any domains yet, because as we have seen here there is no guarantee that those whom we consider to be experienced know exactly what they are doing.

Again thanks for creating this thread, but you have to keep it under control so it doesn't turn in to a guide for spamming (as you say, people should just use some common sense here).

IMO

^ I believe what you described in your first post in this thread (which was informative, thank you) could be considered spam just like everyone else's. Yours is just longer winded, more convoluted, more "salesy", and sort of like pandering.

When I open an email and see the 3 paragraphs long, a bunch of question marks, mentioning some basic fact about me that they obviously took from social media, I hit delete immediately & blacklist. Sales drivel is the worst! To me, that is spam.

And by the definition of spam presented by another member in this thread, basically, every email ever sent by a non-colleague, friend, or family member in the history of the internet is spam.
 
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^ I believe what you described in your first post in this thread (which was informative, thank you) could be considered spam just like everyone else's. Yours is just longer winded, more convoluted, more "salesy", and seemingly panderous.

When I open an email and see the 3 paragraph long, bunch of question marks, mentioning some basic fact about me that they obviously took from social media, I hit delete immediately.

My post above wasn't meant to blame you as I think of you as someone who has fallen victim to the misinformation and the wrong strategies that are being provided by some of the members here, I just don't want to see more people fall victim to the wrong methods that are being taught here by some of the members who might not even know the definition of spamming. As you recall I strongly emphasized on contacting one potential buyer at a time and to only do that for high quality domains that might be a perfect fit for the field of their operation and their product and services.

So far I have been thinking of you as an honest domainer who was helping others get some nice New gTLD domains at bargain prices, and as such do you honestly think that it's okay to send hundreds of emails for each domain like some of the people that you are praising here are telling others to do (what they are teaching others to do is the definition of spamming).

And do you honestly think that there is no difference between sending hundreds of generic emails for one domain as suggested by some versus sending one targeted email for each domain at a time.

IMO
 
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