discuss Logical Outbound Discussion

[ThatNameGuy]

There seems to be a lot of conversation and consternation around inbound marketing of domains vs. outbound. Domains sold strictly via inbound might be considered, "Buy and Hold" or "Buy and Hoard", while outbound marketing is more of a progressive/aggressive approach.

As a business guy with almost 50 years of marketing/selling experience (see my Linkedin bio here on NP via information page). In my prior business life, 80% of my sales have been a result of outbound efforts. Much of it has been a result of what has been traditionally referred to as "cold calling" which seems to be a lost art with the advent of the internet.

Domain professionals here on NP and elsewhere seem to think outbound marketing won't work, although they claim to have tried it, and FAILED miserably Personally I believe it will work, "if" done right. In my case, the first thing I need to do is attract a savvy technical individual who has nothing to lose, and everything to gain. By that I mean they are either unemployed, are a visionary or are an entrepreneur like me.

btw, there isn't just one way to succeed at outbound marketing. Targeted email marketing is one way, direct mail marketing is another and phone sales and follow up is another way. All three of these techniques still work today in other industries, and there's no reason why they shouldn't be able to work in the domain industry imo.

I'm not asking NP members why outbound won't work, but rather why outbound will work. If some of you think it can work, I would like to hear from you. I'll start with "targeted" outbound marketing, for if you don't know your target, you're sure to fail.

Let's revolutionize domaining like the Wright Brothers revolutionized travel. What do you say This can't be that hard...or can it?

 

[ThatNameGuy]

For me it never works directly, but maybe it works indirectly. So, maybe mention the domain name, and say something interesting about it. And then they will keep the message for a while , and when they have another input from another place later, suddently they may decide to buy. If you want to sell quickly, you need to make the potential buyer like you. This part is more like dating, or applying for a job. If you can "sell" (market) yourself well, you can also sell your domain. But I totally hate this part of domaining, because it is an emotional activity, not a logical one.

I totally agree topdown, especially the part about the making the potential buyer like you. Ironically, and you would never know it by reading personal attacks directed at me, my domains and my ideas. Meeting people, getting to know them and understanding their wants and needs has always been my forte. I've come to grips to being referred to as a Narcissist by the domain cabal that follows me on NP. To that extent, I may start referring to myself as the HumbleNarcissist

I think certain domains, depending on their purpose lend themselves to "inbound", while other lend themselves to "outbound" Take for example, I was born in Washington DC in 1947, and when I was old enough to learn about baseball I became a Washington Senators fan when I turned 5-6. I remained a fan until I left to go away to college in 1966-70. btw, the Senators sucked like I do at golf, and they eventually left town to become the Minnesota Twins and the Texas Rangers. Then they were without a team for 15 years just to have the Montreal Expos come to town and set up shop. So 15 years later they win the Word Series and you can't get me out of the clouds.

Ironically, I live in VB, Va. now about 200 miles south of DC however, two of VB's finest son's play for the Nationals, Ryan Zimmerman, and their closer Dan Hudson. Zim as he's called makes 18M a year and Hudson who is new to the Nat's makes about 2M a year...bare with me because I'm leading up to something. So last night after watching the game and seeing Hudson strike out the last batter at 11;53 pm ECT, after savoring a Scotch, I started to think of a domain that might be appropriate. Well, I came up with two, Greatest7.com (has to to with winning the World Series in 4 of seven games) and ForeverNats.com which is self explanatory. And for lack of a better term I would call these event driven domains. So how do I best monetize these domains? I may list them somewhere like Afternic, but in order to sell them I "outbound" is critical. It just so happens I have friends here in VB who know Zimmerman and his family, and since Iearned that Dan Hudson went to high school and college locally, I believe I may be able to get to his manager. And it may be that both Zimmerman and Hudson might write a book together titled Greatest7 -meaning the greatest seven innings in baseball, and just maybe they would give me some of the royalties. Like I said here before, I'm a trusting soul, and I would trust them to do the right thing by me.

I own other event driven domains that would be appropriate for outbound and I can't wait to either train someone to learn from me, or hopefully have some time to do it myself. That's all, and thanks for sharing topdom

ps. btw, i just went back and bought TheGreatest7 because there are other major league sports whose champions are determined by the best of 7 games...NBA Basketball for example and NHL or the National Hockey League. That's my way of dotting my i's and crossing my t's. It's also all about risk vs. reward

 

[Joe N]

my personal criteria for "outbound" sales

Rich, I think my mental note-taking has failed me... Do you think you could provide a list of your personal outbound criteria, perhaps in bullet form? It would be a nice, easy reference for myself and other members for any future analyses of names.

 

[ThatNameGuy]

Rich, I think my mental note-taking has failed me... Do you think you could provide a list of your personal outbound criteria, perhaps in bullet form? It would be a nice, easy reference for myself and other members for any future analyses of names.

Sorry Joe...other priorities have emerged that take precedence right now. I'll have to put you off until January of 2020. Get back to me then, and maybe I can squeeze you in. Have a nice Thanksgiving and Christmas.

 

[Joe N]

Sorry Joe...other priorities have emerged that take precedence right now. I'll have to put you off until January of 2020. Get back to me then, and maybe I can squeeze you in. Have a nice Thanksgiving and Christmas.

Ah, fair enough. Sounds good, Rich.

Good luck with your projects and enjoy your 2 month hiatus from NamePros!

 

[ThatNameGuy]

Ah, fair enough. Sounds good, Rich.

Good luck with your projects and enjoy your 2 month hiatus from NamePros!

Didn't say I was leaving NP, but rather I don't have time to help you

 

[Joe N]

Didn't say I was leaving NP, but rather I don't have time to help you

This must be quite a list of outbound criteria! Looking forward to it.

Do you have time to keep discussing general outbound logic, and to respond to the questions I had about CorePurple? I was keen to learn more about that one.

 

[branding]

Dirk...i'm sure you knew this, but the domain PurpleCore.com is already taken, and GD values it at $2,281 and the owner of the domain is asking $11,990.

So in order for you and I to better understand each other, I'll ask you to scrutinize and analyze the following domains I purchased just after midnight last night. Now if you do a good job in a thousand words or less, I'll help you to get into my head with regards to Outbound Logic. I thank you in advance my friend from the Netherlands

Greatest7.com

and

NatsForever.com

note, even .coms as intellectual property are really cheap, and understanding risk vs. reward and outbound sales like I do is a gift

Oh, and here is one more domain that I hand reg'd two days ago that may be one of my best catches to date;

CoughCPR.com - you may want to do a simple Google search on this name Dirk, then check HosterStats to learn why the domain industry to me is like the gift that keeps on giving

Sorry I cannot go and analyze any domain you feed us. Wouldn't be able to keep up the pace .

Now I would like to comment on your last domain as I did undergo extensive CPR training and still take courses once a year to stay up to date.

I'd suggest you Google this method again as the process you're describing is right but is not adviced to perform in case of a heart attack.

https://www.heart.org/en/health-top...ergency-treatment-of-cardiac-arrest/cough-cpr

Weren't you talking about domains that can save lives? This domain can take lives!

Back to the domain, cough CPR as a thing has been circulating for ages as an email hoax so good luck trying to sell that domain as it would hurt the owners credibility instantly. If it even manages to bypass the spam filter that is.

Edit: I'm thankful you're willing to teach us.

 

[ThatNameGuy]

Sorry I cannot go and analyze any domain you feed us. Wouldn't be able to keep up the pace .

Now I would like to comment on your last domain as I did undergo extensive CPR training and still take courses once a year to stay up to date.

I'd suggest you Google this method again as the process you're describing is right but is not adviced to perform in case of a heart attack.

Weren't you talking about domains that can save lives? This domain can take lives!

Back to the domain, cough CPR as a thing has been circulating for ages as an email hoax so good luck trying to sell that domain as it would hurt the owners credibility instantly. If it even manages to bypass the spam filter that is.

Edit: I'm thankful you're willing to teach us.

OK Dirk...this from the University of Chicago Medical

How does coughing stop a heart attack or fix an arrhythmia?
The answer is a bit tricky and doesn’t have a precise answer.

Same findings at Harvard Medical School...ask your cardiologist if you have one or know one, "if" he/she were to have a heart attack while in the woods alone without a cell phone, might they try this, then get back to me with their answer. Based on everything I read, I'd give it a try vs. die.

The studies are obviously non conclusive..."the answer is a bit tricky and doesn't have a precise answer" What's that telling you Dirk? Inquiring minds would like to know

The real difference between you and me Dirk is that you see the glass as half empty while I see it as half full.

 

[branding]

The studies are obviously non conclusive..."the answer is a bit tricky and doesn't have a precise answer" What's that telling you Dirk? Inquiring minds would like to know

The real difference between you and me Dirk is that you see the glass as half empty while I see it as half full.

Well, there's also a huge support for the theory that the Earth is flat. Facts tell me it isn't. I go by facts. That's what I think of it.

I'm just being realistic. A glass half empty of something still beats a glass half full of hot air.

Again, it's nothing personal. I'm sure you're a nice guy and I would probably enjoy drinking a pint together, rambling about all kinds of philosophies. Even delusional people can be great fun.

 

[ThatNameGuy]

Well, there's also a huge support for the theory that the Earth is flat. Facts tell me it isn't. I go by facts. That's what I think of it.

I'm just being realistic. A glass half empty of something still beats a glass half full of hot air.

Again, it's nothing personal. I'm sure you're a nice guy and I would probably enjoy drinking a pint together, rambling about all kinds of philosophies. Even delusional people can be great fun.

Of course you're being facetious. Your findings aren't any more conclusive than mine. I'll be talking to the head of cardiology for the largest hospital group from my area, and I would trust his opinion far more than I would trust yours....and that's not being facetious

 

[Joe N]

Rich, I recently bought a few names that I would normally just slap a BIN price on and wait around hoping for a sale. However, based on the discussions here, I'm thinking maybe I should be trying outbound on them? Would you be willing to take a look at a few and brainstorm some ideas?

 

[MTB]

That's actually illegal in some parts of the EU. Just so you know.

Where is cold-calling illegal in the EU please? Thanks

 

[xynames]

Wait...he hand registered
MakeMyShave.com ?
I actually like that one. Not bad for a three worder. Sure it’s not in the league of MyShave.com but there are worse permutations.

Why is it just parked at GDiddy? No landing page or contact us form? Don’t you want to sell it someday?

 

[ThatNameGuy]

Wait...he hand registered
MakeMyShave.com ?
I actually like that one. Not bad for a three worder. Sure it’s not in the league of MyShave.com but there are worse permutations.

Why is it just parked at GDiddy? No landing page or contact us form? Don’t you want to sell it someday?

OK xynames....lets declare a TRUCE! This thread is titled; "Logical Outbound Discussion", and i think a name like "MakeMyShave", especially how it relates to Clint Eastwoods "Go Ahead, Make My Day" deserves "special" handling along with another name I may help someone to sell. See my response to Pamu on the thread titled; What are your "Catchiest" domains? The domain Pamu owns is eValentine that GD values at a paltry $1,600, but they value eCard(s) at over 25K. What's up with that I wonder? Granted the Valentine card industry is just one piece of the greeting card industry, but it's HUGE. Go Ahead XYNames, Make My Shave!

You've been around the domain industry since 2002, and I've been NAMING businesses since 1970. Are you interested in working with me? I have respect for your experience, do you respect mine? Thanks

 

[ThatNameGuy]

Wait...he hand registered
MakeMyShave.com ?
I actually like that one. Not bad for a three worder. Sure it’s not in the league of MyShave.com but there are worse permutations.

Why is it just parked at GDiddy? No landing page or contact us form? Don’t you want to sell it someday?

Here's a four worder for ya XYNames...now don't laugh too hard.

iStirShitUp.com I just hand reg'd this name like i did MakeSomethingHappn.com in 2001. When asked what I do for a living I'm pretty blunt, and I know on a lot of occasions (depending on my audience) I've said, "I stir shit up!" For a domain it has four words, but just 11 letters for an "average" of 2.7 letters per word....pretty Cool imho.

Finally, it's taken me a while because I'm pretty technically challenged, but if my friend Rob Monster of Epik were to hold my hand and help me, we'd be making some beautiful music money together

 

[branding]

Of course you're being facetious. Your findings aren't any more conclusive than mine. I'll be talking to the head of cardiology for the largest hospital group from my area, and I would trust his opinion far more than I would trust yours....and that's not being facetious

You do that Rich. I'm sure he's got an opinion on this. When it comes to medical issues, I rather trust scientifically proven facts, just like any other sane person.

I simply don't get why you cannot get behind facts supported by about any credible medical institution.

 

[ThatNameGuy]

You do that Rich. I'm sure he's got an opinion on this. When it comes to medical issues, I rather trust scientifically proven facts, just like any other sane person.

I simply don't get why you cannot get behind facts supported by about any credible medical institution.

When credible Medical Institutions like UChicagoMed and Harvard's studies are non conclusive I can get behind them?

Not sure if you noticed but I reg'd the following today for "outbound"

iStirShitUp.com (maybe not politically correct)

and

IStirStuffUp.com (better)

If you hadn't noticed, this Humble Narcissist STIRS something up everywhere he goes and the domain industry is no different Enjoy your weekend!

 

[branding]

Where is cold-calling illegal in the EU please? Thanks

I know it's this way in my country (Netherlands) but would reckon it's the same in some other West European countries although I cannot say for sure.

If you don't do it at large scale it won't get you in trouble though. People usually find unsolicited calls very annoying so its not the best way to reach out.

 

[marcreative]

Of course you see the issue here... UDRP claim risk! And therein lies the inherent issue with doing outbound on brand names.

• The people who want the name could legally take it if you approach them.
• The people who cannot legally take it have no reason to want it.

A bit scared with this though if do outbound marketing.

 

[Joe N]

A bit scared with this though if do outbound marketing.

It's generally not a concern if you're selling a generic domain name that references a specific thing, service, or place. The tricky part is:

• selecting names that will be desirable to businesses
• setting prices that make the venture worth your time, and that buyers are willing to pay; and
• finding the right people to contact.

 

[marcreative]

It's generally not a concern if you're selling a generic domain name that references a specific thing, service, or place. The tricky part is:

• selecting names that will be desirable to businesses
• setting prices that make the venture worth your time, and that buyers are willing to pay; and
• finding the right people to contact.

Thank you Joe Nichols for your valuable feedback

 

[MTB]

I know it's this way in my country (Netherlands) but would reckon it's the same in some other West European countries although I cannot say for sure.

If you don't do it at large scale it won't get you in trouble though. People usually find unsolicited calls very annoying so its not the best way to reach out.

Better to send an e-mail in the first instance or call?

 

[Joe N]

Better to send an e-mail in the first instance or call?

I personally think an email intro is best. It's less invasive. If they respond with interest, or with a price request, then you can always follow up with a phone call.

 

[branding]

Well, I don't really do any outbound but I would email first for the reason @Joe Nichols pointed out.

 

[Bob Hawkes]

I personally think an email intro is best. It's less invasive. If they respond with interest, or with a price request, then you can always follow up with a phone call.

I agree, not that I really do any outbound, but I would not consider cold calling personally.

If I am remembering correctly, one of the sessions at NamesCon by a really successful high value broker seemed to say the same thing - your first contact should be very brief and unobtrusive, and that is not normally a phone call. Rather a social media interaction or a short email. The phone call should only follow up after interest has been expressed. The art is to plant the idea of the potential value added in that one short first interaction.

Bob