VisionEdger, your way of seeing sites like BB should be more like this:
Let say you have something like Shopster, i ask you what you want, you say your desired price is 25K, you want 25K in your pocket and you don't care how much somebody else takes (why would you). You submit Shopster, BB accepts it and most of the time the price is higher than what you expected anyway, even after Logo, comission, bla bla.
If it should be lower, you can either contact BB and ask them if they can increase the price or if you are really unhappy with your final share, simply don't list the name and keep continuing to do what you did before submitting your name to BB for review.