Consider the shortest possible domain name, just 1+2 characters including the extension. Add that the name is also a very common word. Plus it is in one of the most lucrative sectors. There are strong advertiser statistics in the term. It is easy to understand why the domain name b.et just sold for $100,000. As far as I know, the sale has not been officially announced at time of writing, but it was added to the NameBio database this morning. How Does This Sale Rank? This is the highest-value domain hack sale, at least recorded in NameBio, since 2017 when s.top sold for $161,684 by Jiangsu Bangning, associated with the .top registry. The sale of b.et ties for the third highest domain name hack of all time. You can search for domain name hack sales on NameBio by using the niche category and the domain hacks subcategory. Here is a list of NameBio-recorded domain name hack sales, arranged by price. The sale ranks 42nd in all sales so far in 2021. Who Is The Buyer? The buyer appears clear, as the name is already in use by the advanced online betting platform bet.me The company previously operated on the domain name bet.me. Their promotional material indicate the platform provides a “wealth of tools to enhance your online betting experience.” The service offer “insights and additional information which when coupled with a fully customizable interface enables our customers to make better, more informed decisions leading to a superior betting experience.” Their mailing address indicates that the company is based in Thorp Arch, Wetherby in the United Kingdom. Who Is The Seller? NameBio allow privately reported sales to set the name of the seller. In this case the seller is reported as DomainHacks.com. That redirects to a DAN portfolio under the seller nam.es. It contains a portfolio of superb single character, hack and other domain names. A few of the great names from that portfolio are m.et, D.NA, gen.re and fe.et. Strong Search Statistics NameBio report advertiser search characteristics associated with the sale. For b.et, the NameBio data indicates 9 million monthly exact global searches, with $1.25 cost per click. The phrase cost per click is $1.18. Domains With Bet Are Popular According to dotDB the word bet is registered in 378 TLDs. The word is also is part of more than 1.6 million other domain names. The exact term bet has sold 24 times. Here is the list from NameBio. Perhaps surprisingly, none of the recorded sales are for more than $15,000, probably simply indicating that the high-value sales were private and not released to NameBio. The domain bet.com is developed as an entertainment site. Dofo Advanced Search indicates that the exact word bet is currently for sale in 198 extensions. History of Word Bet The concept of placing wagers is ancient, but according to Merriam-Webster the word bet was first used in 1591. A metric of assistance to domain name investors that dictionary provides is the relative popularity of each word. The Merriam-Webster dictionary indicates that bet is among the 3% most used English words. The .ET Extension The .et extension is superb for domain hacks, for example b.et, g.et, j.et, l.et, m.et, n.et, p.et, s.et, v.et and w.et. The country code extension for the Ethiopia, .et finds use both inside and outside the country. For internal use third level domain names built on .com.et, .net.et, .org.et and others are often used. It appears that the .et extension does not show in many Whois services, making tracing more challenging. The NameBio database has 24 domain name sales in the .et extension, essentially all of them domain name hacks. A Few Favourite Domain Name Hacks In Use In fall 2019 I took a look at great domain name hacks in use. Among by favourites is Ta.co, used by Taco Bell for redirection, and me.me, used for meme related merchandise. Clearly b.et will join that list. Domain Name Hacks Discussed At NamePros Domain name hacks have been discussed at NamePros at least since 2007, when @xman started Value of Domain Hacks. That discussion now stretches through 160 pages. More On History Of Domain Name Hacks The ICANN Wiki on Domain Hacks has interesting historical information on domain name hacks. Apparently the sale of inter.net in 1992 lays claim to the first hack sale. Have Your Say What do you think? Did b.et sell for too much, or too little, or just about right? What would you consider equally valuable domain name hacks? If you have had major success with domain name hacks, please feel free to tell us about it in the comments section. While please don’t post your entire domain hack portfolios, if you have one hack that you regard as really superb, feel free to share it in the comments.