Impressive recent new-extension domain sales have been widely discussed on NamePros. Not only are the five-figure sales noteworthy on their own, they may also represent new ways to use domain names. While it is natural to be excited about high-value sales, it is important to keep in mind that the rate of disclosed new-extension domain name sales remains low. Just 743 new-extension sales, accounting for $2.9 million in sales volume, have been listed on NameBio so far in 2019. By comparison, that volume of
Major New-Extension Sales Domain Investor @New.Life released information on two previously unreported new-extension sales from earlier in 2019.
Additional details of the
The
While not a sale with released details, there was NamePros discussion on the decision by
Top 10 New-Extension Sales in 2019 The top NameBio listed new extension sales so far in 2019 are listed below.
In new extension domain investing, it is the match and word quality, not the extension, that mainly determine value.
It appears that at least 9 of the 10 top sales were by domain investors. It is not that the registries are not selling premium domain names, but rather that most of those registry sales are not being reported to NameBio.
Compared to the last few years, it is surprising
There is only one NameBio-listed six-figure sale so far in 2019, whereas there were six in 2018. Three of those six were in the
Reflections Congratulations to the sellers and buyers involved in these transactions. The experience of @New.Life in seeing potential in quality names and holding them for years, then rewarded with high-value sales at buy-it-now prices, is motivational.
I am also encouraged by the sequence of sales in the domain name
I know that not all agree, but I am intrigued by the paired sales of a .com and matching new-extension domain name, and see potential for similar sales.
It is also significant that a successful company invests in a quality new-extension to use for one portion of their service, even though they already had a superb two-letter
I personally have never seen domains as a competition between
While I do see positive messages in the recent major sales, nevertheless it is always important to look at the big picture of sales using resources such as NameBio. To me those statistics do not signal an uptick in new-extension domain sales overall.
What Do You Think? I would love to hear your reflections on any ideas related to this post. In particular:
.com domain name sales happen in just over a week. Unless there is a turnaround, it looks like 2019 will be slower than the previous two years in terms of new global top level domain (new gTLD) sales. new.work sold for $38,000 via the Uniregistry market. This is not the highest-value sale ever reported in the .work extension, since in 2015 net.work sold for $100,000 according to NameBio records. This is the largest .work extension sale since that time, however.all.life sold for $25,000 on Afternic. This is the highest reported sale in the extension, beating out the $20,000 sale of simple.life by WebQuest in summer 2019. It is perhaps significant that the two largest .life extension sales have both occurred in the past half-year.
new.work and all.life sales are revealed in the thread, including the European corporate purchasers. In the case of all.life, the company also secured a number of other new-extension domains for the same word. The two sales by @New.Life were from a portfolio of about 400 names, 98% in new extensions. Interestingly, the date of sale was identical for both domains, even though clearly the sales are unrelated.Another 5-figure sale,
Note that while documentation in support of the above sales was provided, they were not yet in the NameBio database at the time of writing.CBD.world at a price of $20,000, had been announced earlier in the month. This sale was by Booth Domains who confirmed that the end user was UK company Haze Organics. The transaction took place on Afternic. In this case, over a rather short period of time, the domain name changed hands multiple times, with several domain investors each making a tidy profit. The process started with a hand-registration by @Grego85 not all that long ago.
In their weekly sales report, Uniregistry announced another 5-figure sale,
While deservedly the 5-figure sales received most of the attention, there were also a number of 4-figure new-extension sales announced within the last month including:diabetes.help sold for $15,000. The site has an under construction message in German.
hey.money$8888investors.club$7000SampleDoc.xyz$4100counter.app$3625bonus.club$2794
HeyMoney.com selling at the same time as Hey.money, this sale was interesting for reasons beyond the prices paid. The idea of a business holding both a matching .com and new-extension domain name was debated by NamePros members. The associated trademark was filed in August by Advanced Planning Solutions, the apparent user for these domains, although no website is yet operational.The
SampleDoc.xyz sale is the highest-value two-word domain name sale ever in that extension, at least for sales recorded in the NameBio database.While not a sale with released details, there was NamePros discussion on the decision by
My.com to use the domain name My.games for their game division. If more companies follow this model, it will offer additional possibilities for new-extension domain sales. Almost certainly this name would have been a six-figure sale. free.games$335,000business.club$60,936support.app$30,000buy.game$29,999radio.cloud$28,000smart.bio$27,685UI.dev$25,000T.win$22,500simple.life$20,000DX.media$20,000
In new extension domain investing, it is the match and word quality, not the extension, that mainly determine value.
It appears that at least 9 of the 10 top sales were by domain investors. It is not that the registries are not selling premium domain names, but rather that most of those registry sales are not being reported to NameBio.
Compared to the last few years, it is surprising
.top is not on the list, although eleventh place is a .top extension sale. The last .top sale listed on NameBio was in early August. I am not sure if this is a change in reporting policy, or if sales in the extension have truly waned. Since .top accounted for so many of the high-value new gTLD sales over the last few years, much of the drop in new-extension sales activity is due to the drop in .top sales.There is only one NameBio-listed six-figure sale so far in 2019, whereas there were six in 2018. Three of those six were in the
.top extension. I am also encouraged by the sequence of sales in the domain name
CBD.world. I think this demonstrates the role of buying and selling to domainers, and NamePros offer us effective ways to do that. I know that not all agree, but I am intrigued by the paired sales of a .com and matching new-extension domain name, and see potential for similar sales.
It is also significant that a successful company invests in a quality new-extension to use for one portion of their service, even though they already had a superb two-letter
.com. When companies try out new ways to use domain names, it is positive for our community. I personally have never seen domains as a competition between
.com/.net/.org and other extensions, but rather each have their own roles, and can complement each other.While I do see positive messages in the recent major sales, nevertheless it is always important to look at the big picture of sales using resources such as NameBio. To me those statistics do not signal an uptick in new-extension domain sales overall.
- Are things looking up, or down, for new-extension domain investing?
- Do you see any trends or insights from these particular sales?
- Do you see more companies using both a
.complus a new-extension domain in the future? - Do you plan to retain, liquidate, or increase your new-extension portfolio, or do you not own any currently?
- Do you see legacy and new-extension domains as in competition or complementary?
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