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information Top Topics: Why I Built DotWeekly; Afternic Request Price; Late to Flipping Domains; Is this viable? Anthropic AI & Wars

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domains Paul Rubillo Told Me Something That Hit Different

I jumped on a call with Paul Rubillo this week to talk about what he's been building, what he's buying, and what he thinks happens next in domains as AI keeps steamrolling the internet. Talking with other domainers and entrepreneurs always gets me excited, and I think it is essential for...
 
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analysis Domains in the Age of AI: Infrastructure, Not Just Branding

I am relatively new to domaining, but I come from a technical background. Looking at the rapid shifts happening across IT & AI agents, automation, APIs, cloud-native systems & I keep coming back to one foundational constant:

No matter how abstract the interface becomes, everything still...
 

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information Top Topics: PrivateLLM.com sold for $250k; AI: Scary good! Domain Value Formation; Alliteration & Brandables; NamePros App in the works?

Top Topics ❤️ A weekly news review at NamePros!

PrivateLLM.com sold for $250k; AI is scary good! Domain value formation; Alliteration and Brandables; Why don't we have an app?

PrivateLLM.com sold for $250,000 at Afternic
Large Language Models (LLMs) are the core sets...
 
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domains When Comps Become Noise

I spent two hours last Tuesday night on NameBio looking at comps for a domain I already knew I should price at $3,500. I knew it was a $3,500 name. I've been doing this long enough to recognize the structure, the buyer pool, the use cases. But I still went digging. Found a few sales that...
 
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information Top 10k AI Brands; GoDaddy not for Consumers; .COM & Fraud; Year 2 in Domaining; Non-payment at NameSilo

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domains What Happens After the Inquiry Comes In

I spend a ridiculous amount of time talking about how to generate leads. Outbound strategies. Landing page optimization. Where to list. How to get in front of end users. All important stuff. I've written about most of it.

But the part that decides whether you get paid is what happens next. What...
 
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information Top Topics: Delete.com closed at 6 figs; GoDaddy Clawed Back Domain; AI Branding War? Surface.ai & other Spaceship Sales; AI.com buyer offered $500M

Top Topics ❤️ A weekly news review at NamePros!

Delete.com closed at 6 figures; GoDaddy took domain back after 15 days; Is this AI Branding War? Surface.ai & Other .AI sales on Spaceship; AI.com buyer received a $500M offer

Delete.com auction closed at six figures
An...
 
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information Defensive Domain Registration

"Defensive domains" is one of those phrases that gets repeated so often nobody stops to think about what it actually means anymore.

At its simplest, defensive domain registration is when you buy domains you have no intention of using, purely to keep someone else from owning them. Typos...
 
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interviews Aspirational Pricing on Select Domain Names: An Interview with Doron Vermaat

Getting pricing right is one of the most challenging aspects of successful domain name investing. Doron Vermaat has been highly successful with his own portfolio, and has, through Efty, helped many other investors be successful.

When I heard Doron share ideas on aspirational pricing...
 
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technology How Far Should Domain Investors Trust AI Agents?

For years, domain investors have experimented with AI in small, contained ways. Most of us have used prompts to generate name ideas, write descriptions, suggest BIN prices, or even help (co-)decide whether a domain should be renewed or dropped. These interactions are useful, but they are not...
 
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information Top Topics 🏈❤️ AI.com Sold for $70M; Atom Registrar is Live! .AI Price Increase; Spaceship: A Customer Story; Public Sales & Domain Pricing

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sales EmmaStone.com, The Super Bowl, and An 8-Day Deal With 15 Years of Patience Behind It

Squarespace is running its 12th Super Bowl campaign this year, and for domainers, it is one of the cleanest mainstream “domains matter” moments we have seen in a long time. Big stage, big creative, and a simple message that every domainer has been yelling into the void for 20 years.

This year...
 
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advice Why We Don’t Sell

Most discussions in domaining focus on buying. What to register. What to acquire. What trends to chase. Far less attention is paid to the other side of the equation: selling.

Not because selling is unimportant, but because many investors quietly avoid it.

I am not talking about renewals or...
 
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information Top Topics ♥️ New Scam; Domain Sold During Negotiations! Bodis Shuts Down; Ever Regretted a Sale? New Monetization Feeds at Sedo

Top Topics ♥️ A weekly news review at NamePros!

New Scam; Domain Sold During Negotiations; Bodis Shutdown; Ever Regretted Your Sale? New Monetization Feeds at Sedo.

New type of Scam
Be careful out there: A new type of scam does not seek a certificate of appraisal but...
 
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new gtlds Is Trump the elephant in the room for new gTLDs?

How scared should companies be of Donald Trump after they pay almost a quarter-million dollars to file their new gTLD applications with ICANN a few months from now? How scared should ICANN be that some applications might attract the wrong type of attention?

Let’s speculate.

To date, the second...
 
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strategy You're Learning From the Wrong People

I spent my first few years in domains trying to be someone I wasn't.

I'd scroll through X (Twitter in those days), see posts about five-figure sales, and think "that's what success looks like." So I tried to copy it. I looked at what premium investors were buying and tried to find cheaper...
 
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information Top Topics ♥️ Domains I dropped; NameBio access; Aged Domains Valuation; AI and Monetization automation; Competing TLDs & Pricing

Top Topics ♥️ A weekly news review at NamePros!

Visited domains I dropped; NameBio access rules; Aged Domains valuation; Can AI register & monetize domains? Competing TLDs & yours.

Visited some of my old names that I let go...
Dropping domains is part of the...
 
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domains Finding Real End Users Is the Hardest Skill in Domaining

Most people think the hard part of domain investing is finding good names. It is not. The hard part is figuring out who would actually buy them.

I am convinced that identifying real end users is the most difficult and most misunderstood skill in domaining. It is also the skill that separates...
 
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information Top Topics ♥️ Is WHOIS Privacy costing you? Free AI-driven Appraisals; UDRP & Generic domains; Is one DNS enough? Mass-email & Outbound Sales: Spam?

Top Topics ♥️ A weekly news review at NamePros!

Is WHOIS privacy costing you? Free AI-powered appraisal tool; UDRP filed against generic domain; Only one nameserver for this domain; Domain mass-emailing pitfalls.

How much is WHOIS privacy actually costing you?
Domain...
 
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domains If I had to cut my portfolio in half tomorrow, I would not start with spreadsheets, tools, or comps. I would start with honesty.

Most portfolios are not collections of assets. They are collections of decisions made at different skill levels, in different market conditions, often by different versions of yourself. Some names were bought with clarity. Others were bought with hope. If I had to make a clean cut overnight, my...
 
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analysis 2025 Domain Name Market Dollar Volume Trends based on NameBio Data

Each year, I look at dollar volume trends for sales reported in NameBio. This report is based on about 190,300 domain name sales recorded for 2025 at NameBio, with a total dollar volume of more than $244 million USD.

The domain name market, at least as reflected in the NameBio...
 
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information Top Topics♥️Domains that'll sell for 6 figs; Custom NamePros Landers! Calculate profit: How? VAT & US buyers; Have I really failed?

Top Topics ♥️ A weekly news review at NamePros!

Which domain will make you 6 figs? Custom NamePros Landers; Calculate profit when selling domains; Do US buyers pay VAT? Have I really failed?

Post one domain you think it'll make you 6 figures
At NamePros, the new year...
 
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opinion What Expiring Domains Teach Us

After you've watched enough domains expire, you stop thinking about them as inventory. You start thinking about them as decisions. Thousands of small decisions, made quietly, usually without anyone else watching.

At first, expirations feel random. Names you thought were solid disappear. Names...
 
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information Top Topics ♥️DN Strategy in 2026; Pickle.com sold for $1.2M; Umami.com back in auction; Geodomains: Where to sell? Happy New Year Domainers!!!!!!!!!!!

Top Topics ♥️ A weekly news review at NamePros!

Your strategy for 2026; Pickle.com sold for $1.2M; Umami.com back to auction; Geodomains: Where to sell? Happy New Year, Domainers!

What's your DN strategy in 2026?
Another year, another round of "same old, same old!"...
 
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advice Your Portfolio Isn't Diversified, It's Unfocused

“I’m diversifying my portfolio.”

It sounds responsible. It sounds like you are managing risk. It sounds like you are thinking like an investor. A lot of the time, it is just a polite way of saying, “I have no idea what I’m doing, but I’m staying busy.”

Let’s separate two things that get lumped...
 
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information Top Topics ♥️ DudeRanch.com sold; Stop Flexing Money! My GoDaddy DDC; First EVER domain sale; GameFi.com sold for $300k on Christmas Eve

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opinion Why This Domain?

Nobody is born knowing how to recognize true value—it’s a skill developed over time through experience, observation, practice, and education. Psychologists agree that the ability to identify and prioritize value is shaped more by nurture than by nature.

The same principle applies when choosing...
 
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analysis Trends Domain Investors Talk About vs Trends Buyers Actually Act On

These past few months, I have spent a lot of time in domain forums and social media and I've noticed something weird.

The stuff we talk about constantly, which extensions are hot, which niches are dead, what's trending on Twitter, barely lines up with what actually sells.

We'll have fifty-page...
 
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information Top Topics♥️Female domainers; BM.ai registrant passed; Cybersquatting 101; Seniors & Domain investments; Expired domains and IP

Top Topics ♥️ A weekly news review at NamePros!

A female domain investor's journey; BM.ai registrant passed; Is this Cybersquatting? Senior seeking advice on domains; Are expired domains abandoned property?

A Woman's Journey in a High-Stakes Market
A female domain...
 
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advice Why DNSSEC can break your domain lander and how to fix it

Quick heads-up for domain investors: DNSSEC can be a useful security feature when you run and control a live website and its DNS signing, but in the domain aftermarket it's usually a problem rather than a benefit. A leftover DNSSEC setting from a previous registrant can make your lander...
 
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domains Domain Pricing Advice Fails in the Real World

Domain pricing is supposed to get easier with experience.

It usually doesn’t.

Well, maybe it gets a little easier. Maybe you get a little better, a little closer. But even investors who have been buying and selling for years will admit, quietly, that pricing still feels uncertain. Not because...
 
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information Top Topics ♥️Wonderly: $100k; Can I trust Afternic Brokers? Domaining vs Gambling; Appraisal tools & newbies; Crazy sales for sub-par domains

Top Topics ♥️ A weekly news review at NamePros!
Wonderly.com sold for $100k; Can I trust Afternic brokers? Domaining vs. Real Estate & Gambling; Appraisal tools question; Ridiculous domain sales.

Wonderly.com Sold For $100,000 At Afternic
Afternic might be valuing...
 
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advice The Silent Epidemic: Most Investors Don't Track Their Numbers And Why It Hurts Them

There's a strange phenomenon in this industry that everyone sees but almost nobody talks about. It doesn't show up in conference panels, it rarely appears in forum threads, and you certainly won't catch it on a registrar's marketing page. It's quieter than bad renewals and sneakier than...
 
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analysis What Is Happening At The Top? A Look at High-Value Sales Data for Different Keywords and Extensions

While it is instructive to look at domain name sales volume data, that, by itself, does not show whether the volume is made up of a large number of modest sales, or a smaller number of high-value sales.

Each month Afternic provides filtered and unfiltered lists of the top selling keywords. Most...
 
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information Top Topics💥NetSol suspended my ChatGPT domain; AbdulBasit uses NPs landers; Are Cryptodomains dead? Top 5 Trends in 2026; Creative ideas for handregs

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various Thanking the Contributors Who Make NamePros Work

This year has once again shown why NamePros is the beating heart of the domain industry. Day after day, forum members bring curiosity, experience, and a willingness to share hard-won lessons. That steady, collective effort makes the forum more than a message board: it is a living laboratory...
 
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advice Using AI and Research Tools to Avoid Risky Domain Acquisitions

Domain investing has evolved over the years, which is a good thing. Search engines are smarter now. Brand enforcement by companies is more aggressive than it has been in the past. And AI makes it easier to spot possible legal and reputation risks before you buy a domain.

As a domain investors...
 
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domains The Job Isn’t Domains. It’s Knowing.

I've been calling myself a domain investor for almost twenty years. It's what was on my NamePros profile, what I had on my blog bio, what I mumble when someone wants to know why I own so many random URLs.

But I've been thinking lately that the title doesn't really fit anymore. Maybe it never...
 
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information Top Topics💥Gname scammed me ($10k); Escrow.com still OK? Quotes by end-users; Longtail domains still make cash; Geodomains & niche markets

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security Would You Notice a Domain Vanishing from Your Account?

Most of us treat our registrar accounts like banks. We deposit our digital assets, enable two-factor authentication, and assume they are safe in the vault until we are ready to sell or renew. But the reality is that the Internet is fragile, and software is prone to error.

Recently, we have...
 
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domains Are We Misleading New Domainers About Their Chances of Success?

I was looking back at some of the emails and DMs I've received over the past year. There's a common theme running through it. If you've been around for a few years, you have probably received something like this, too. If you're a newer domainer, you probably wrote something like this, or you can...
 
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information Top Topics💥Paul Nicks retires; Spaceship adds MassPay; Subject.com sold for 6 figs; Black Friday domain deals; Cloudflare downtime lessons

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security Cloud Outages Show Risks of Relying on Essential Services

Today a global Cloudflare outage disrupted countless websites and online services. Not long ago, Amazon AWS suffered a similar outage. These events remind us that while cloud platforms bring many advantages, they also create single points of failure that can affect entire industries...
 
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domains Lies We Tell Ourselves about Domain Metrics

I've been thinking about this a lot lately, probably because I just ate another renewal invoice on a domain that all the data said was solid. Good DA. Decent search volume. CPC in the double digits. Sounds good.

And it's been sitting there for three years generating exactly zero inquiries.

The...
 
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information Top Topics💥IONOS to sell Sedo; Coinbook Drama; ICY.com sold for 7 figures; What if .COM didn't exist? How to deal with lowball GoDaddy appraisals?

Top Topics💥 A weekly news review at NamePros!
IONOS to sell Sedo; Coinbook.com auction drama; Icy Studios gets ICY.com; What if .com had never existed? How to deal with GoDaddy appraisals?

IONOS plans to sell Sedo business
German company IONOS announced that they...
 
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advice Navigating English Pitfalls in Domain Registration

Registering domains is not only about finding something available, it's about choosing words that make sense, look professional, and appeal to buyers. For non‑native English speakers, this can be especially challenging because English has many quirks. A single word can function as a noun, verb...
 
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advice Stop Collecting Domains. Start Investing.

There's a moment that happens to every domain investor, usually somewhere around year three or four, where you open your renewal invoice and feel something close to nausea. The number is higher than you expected. Much higher. And when you start going through the list, trying to figure out what...
 
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analysis How Many Businesses Have That Term In Their Name?

Are there more companies with the term ‘capital’ in their name or ‘finance’?

One of the ways to create a composite name is to make the second word descriptive of what the business does, while the first term makes the combination unique. In some cases the first term suggests how the service is...
 
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information Top Topics💥Nova.co sale used NP lander; Saved $2k in fees at UD; Buy & Sell with LTO; Max hold time before letting go; Spent $1k then dropped domain!

Top Topics💥 A weekly news review at NamePros!

Nova.co sold for $160k using NamePros landers! Saved $2k in transfer fees at UD; Buy & Sell with LTO at the same time; Max time to hold a domain before letting it go; Would you drop a domain after spending $1k on it?

Nova.co sold...
 
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