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James Iles

Mike Mann Turns $60 into $22,500 Sale with IndustrialHeat.com

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By James Iles, Jun 17, 2015
  1. James Iles

    James Iles Top Member PRO Gold Account VIP Trusted Blogger

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    DomainMarket.com owner and successful domain investor Mike Mann has confirmed another domain sale: the $22,500 sale of IndustrialHeat.com - a domain name he bought three years ago for just $60.
    As of publishing, the WhoIs hasn't been updated to the new buyer's details, but from some Google research, I think the buyer could be Industrial Heat LLC - a North Carolina based energy company created in 2012 with a $12m in funding round from Cherokee Investment Partners.

    This is an excellent 374x ROI for Mike Mann in just 3 years of ownership, and goes to show other investors that there are still opportunities to make a lot of money with domain names, it's just a question of finding the right domains. Just last week, Mike Berkens announced a $50,000 flip on a domain name he bought for $1,111 just 60 days before.

    Also confirmed today was another Mike Mann sale - Fun.co for $70,000.
     
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  4. James Iles

    About The Author — James Iles

    James is a domain name industry professional currently working on numerous domain industry research, acquisition and sales projects. Contact [email protected] For all inquiries relating to NamePros stories and interviews, please email: [email protected]

    This is James Iles's 17th blog post on NamePros. View all blog posts

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  5. Comments (46)

  6. AndyM

    AndyM Web development services, visit KingdomDesign.com VIP Trusted Contest Holder

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    That's incredible. It's stories like this that keep me motivated in domaining
     
  7. Templr

    Templr Top Member VIP

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    There is no doubt that is a great return. I came off Facebook during Jan, but I used to read Mike's regular domain sale postings/history, if not daily, with interest. Educational timeline.

    All in all though, we are looking at figures, I believe Mike has a sales team, this obviously has a stem on the factors, but that's business.
     
  8. dotbay

    dotbay BrandChimp.com VIP

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    Good sale!
     
  9. Fancy.domains

    Fancy.domains Selling gTLDs like delicious hotcakes Gold Account VIP

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    Really nice!

    He is an astonishing salesman.
     
  10. enterscope

    enterscope Established Member

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    Doesn't get much better than that! Congrats Mike
     
  11. pokainc

    pokainc Top Member VIP ★★★★★★★★★★

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    is there a place to read about actual strategies these great domainers are using?
    or advice they are giving?

    (I know about domain sherpa, and the thread how to contact end users on namepros)
     
  12. pokainc

    pokainc Top Member VIP ★★★★★★★★★★

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    and I guess MikeMann.com
     
  13. Willox Perez

    Willox Perez Member

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    Congrats Mike!! That is awesome ROI after 3 years. What I find even more amazing is the fact that when you look at the stats of the name they are very low but a huge impact is the fact that a specific end user needed this domain and had a big enough funding.

    Shows you even though the stats are important when a name makes sense like IndustrialHeat.com especially being a 2 word .com then you should definitely do further research and go for it.

    - Will
     
  14. bmugford

    bmugford www.DataCube.com PRO ICA Member VIP ★★★★★★★★★★

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    These type of sales are really based on the power of the portfolio. It is an numbers game, a law of averages.

    If you own tens or hundreds of thousands of quality domains you make a lot of sales. The question though is where do you maximize the profits. If you turn down 25 solid $5K offers to make one $20K+ sale that the best model?

    Regardless, holding large portfolios of quality domains increases your chances of making sales like this.

    Brad
     
  15. Paully

    Paully Established Member

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    Sounds like the dream situation of right domain, right seller, right tactics. right buyer, right time.

    The thing about these kind of deals is that they don't happen often and even when the opportunity does come along, very few people can pull them off. Sure they are inspiring, but reality is that most of us would have done that deal for way less than $1k and still felt very pleased with ourselves.

    The good news is that deals like this set end user benchmarks and these help both the market and the domainers flipping at the various price points below.
     
  16. hookbox

    hookbox Top Member VIP

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    There is no strategy to this. It's a very simple process, you ask a lot and hope someone bites. That's it, no strategy. IndustrialHeat.com was listed at $45,000 and the buyer thinks he got a bargain at $22,500. Mann, Berkens, Schilling, etc…..all have the same strategy which is you price high to sell high. When you have a massive portfolio of names it's a total numbers game and if everyone that asks a price is hit with a big number at some point someone bites.
     
  17. 21x20

    21x20 Domainer Since '95 #oldschool #orjustold VIP ★★★★★★★★★★

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    Well not for nothing, but that sort of actually is a strategy. :) ;) :-P
     
  18. Raymond C

    Raymond C Established Member

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    You are right, put a high price to start with and negotiate downward. At Sedo, I receive offers $100 and I response with $88000...The buyer run...This way, I save time for offers and counter offers.....
     
  19. osamson

    osamson Established Member

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    Wow That's cool! I Love stories like this. The domain industry is awesome if you know what you are doing but then every other business can be awesome if you know what you are doing. The problem is a lot of people have no idea what they are doing!
     
  20. Rory Ivey

    Rory Ivey Top Member VIP

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    I think we as domainers are often too locked in a box when determining a domains value or I should say potential. The domains I've sold have had little to no stats(traffic, rank etc).. Every end-user I've communicated with so far simply came up with a name they want to use for their business and try to acquire the name. However,I'm not saying there isn't a place for stats.
     
  21. Rory Ivey

    Rory Ivey Top Member VIP

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    This is inspiration! There is no such thing as all the good domains are all taken: from end-users to all the new technologies coming out every year.. acquiring a good domain is always possible. One person success is the success of everyone, even if its just to inspire hope and innovation.
     
  22. Jasonn

    Jasonn Top Member VIP ★★★★★★★★★★

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    yep but then you also have to pay renewals on tens or hundreds of thousands of domains that don't get any offers.
     
  23. Why would anyone pay 70k for Fun.co? Does it get that much traffic or was this just a protective purchase from the owners of Fun.com?
     
  24. vicho

    vicho Member .TOP Staff VIP

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    Good sales! It is always exciting to see real premiun domains bought or put into use by end-users....
     
  25. Omar Negron

    Omar Negron Top Member VIP

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    Great story.

    #motivation

    Thanks!

    -Omar
     
  26. sdExperts

    sdExperts Established Member ★★★★★★★★★★

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    Great sale. These keeps me motivated :$:
     
  27. Tia Wood

    Tia Wood Business Website Consultant VIP ★★★★★★★★★★

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  28. italiandragon

    italiandragon Top Member VIP ★★★★★★★★★★

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    Cool!

    But how much does he spend to renew these?

     
    Last edited by a moderator: Jun 19, 2015
  29. cdomainer

    cdomainer Established Member

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    Very encouraging for new domainer
     
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