Link to original Medium article. -- First of all, what is a landing page? The term has many meanings on the internet, but for domaining purposes it simply means: A site for your domain name where visitors can make sales inquiries. Sounds simple enough, but what’s so special about it? Is this an alternative to listing on secondary marketplaces (e.g. Sedo, Flippa, etc.)? Is it better than traditional parking? Okay, okay — you’re skeptical. Let me help break it down for you. Parking Revenue is Declining… For the end-user at least. Look at this 2015 survey result from popular domain news source domainnamewire. Credit to Andrew Allemann (www.domainnamewire.com) Yes, domain parking revenue used to be very lucrative for many domainers in the early days of the internet. Yes, it was a simple and easy way to make money from your domains. But, in today’s reality, parking tends to only bring in a couple of bucks a month. There could be a few possible reasons for this such as fewer people typing in URL’s to unknown websites, people becoming less likely to click on advertising links, parking companies not giving you a fair share of the revenue, etc. Regardless, parking revenue is on the decline for many domainers (and basically nonexistent for many others...). So where should you put your domains now? Marketplaces Don’t Cover All Your Bases There are dozens of domain name marketplaces where you can list and sell your domains to other people. Some marketplaces allow you to redirect your domain to its respective listing page. Or they may provide free and/or paid parking options while your domain is currently being listed. And some marketplaces provide neither. You probably have a number of domains listed on marketplaces. You’re relying on the people who peruse these marketplaces to eventually find your domain and then purchase it. But what about the people outside of these marketplaces? How will direct visitors know your domain is for sale — especially if your domain only shows parked ads or shows nothing at all? Don’t Alienate Your Visitors There are going to be a number of people who visit your website directly (i.e. by typing in the domain into their browser). Some of these people are going to be interested in buying it. How can we best persuade them to make an offer on the spot? Or at the very least, let them know the domain is for sale? A typical Uniregistry parked domain. (with satire) The above image is an example of a typical parked domain’s site provided by Uniregistry. A single banner at the top that states the domain is for sale and provides a phone number. Clicking the banner directs you to another marketplace where you can submit an offer (quite redundant). The rest of the site is all advertisements. If a potential buyer were to stumble onto this domain, would they know what to do? No, chances are they’ll bounce because the site looks like typical spam and you lose out on a potential sale opportunity or lead. Let’s try to help visitors avoid seeing this little guy. Even worse, you have nothing on your domain and the user sees some kind of browser error or blank page. AdBlock Is On the Rise The number of users who use some form of adblock (software to detect and avoid ads on a page) is increasing. Let’s face it. Not many people like being targeted for advertisements. Source — 2017 Adblock Rep When people arrive at your site and see advertisements or they see nothing because of adblock, they are more likely to just leave the page immediately. Dedicated Landing Pages Bridge the Gap Landing pages ensure that your visitors will see something better than just ads or errors when they land on your domain. Good landing pages will also make it immediately obvious to the visitor that your domain is for sale. An even better one has a visible price tag (buy-it-now price or minimum offer price) and a simple contact form to get in touch. This way, visitors won’t get confused by strange advertisements and redirects, errors or blank pages, and they’ll have a easy way of contacting you. But that’s not all! Landing page services and platforms also provide a variety of different stats and visuals you can show on your page. These things help visitors understand the domain better, potentially increasing the likelihood of a sale. Additionally, many of these services provide portfolio management and help you get set up across all of your domains in a short amount of time. Don’t want to lose out on potential marketplace sales? Don’t worry, you can have a dedicated landing page and still list your domain on other marketplaces. This way, you can maximize your reach and alienate as few visitors as possible. Conclusion and Follow-up Our next post will cover the things that make a good landing page as well as things to avoid when creating one!