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y.at emoji sub-domains go viral with $425,000 sale + more

Labeled as news in Domain Industry News, started by griff, Apr 3, 2021

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  1. griff

    griff Top Contributor VIP

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    The latest viral moneygrab in crypto is here - emoji subdomains provided by a viral new site y.at.

    - πŸ”‘.y.at sold for $425,000 yesterday at the live auction.

    - πŸš€πŸŒ•.y.at also sold for $200,000, and many more 6 figure and 5 sales yesterday too - see https://destiny.y.at/

    From their description:

    "Yat lets you use emojis as your universal username and identity on the internet. Imagine being known as πŸ”₯πŸ‰.y.at or πŸ€–πŸ‘»πŸ‘‘ instead of coffeequeen98 or [email protected]

    By owning a Yat - let’s say πŸŒŠπŸ”±πŸŒ΄ - it’s yours forever. You are the ~only~ one on earth who owns these emojis.

    The possibilities are endless with Yat. You can receive payments, use it on your socials, and eventually much more. Your Yat can be used as a link like this: y.at/πŸŒŠπŸ”±πŸŒ΄ (click it to see it!) and automatically redirect visitors to any website you want."
     
    Last edited: Apr 3, 2021
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  2. FolioTeam

    FolioTeam AMDB.tv VIP

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    Funny how everything is a cycle. Wasn't emoji domains a brief flash in the pan some years back?
     
  3. DomainHacks.com

    DomainHacks.com Established Member

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    A subdomain hack sold for $425K. Gre.at.
     
  4. DirkS

    DirkS DutchPirates.com VIP

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    Amazing... that people are falling for this. Basically they're selling subdomains, correct me if I'm wrong?
     
  5. D Haynes

    D Haynes Top Contributor VIP

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    Yeah this seems like a huge scam. People can be suckered into anything. A lot of false statements in that blurb.
     
  6. karamakate

    karamakate Established Member

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    UTTER BULLSHIT!

    Or just simply a money laundering method...
     
    Last edited: Apr 3, 2021
  7. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of β–² the most expensive domain of all time. VIP Gold Account

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    At the least there is a 5 minute pure THANK YOU video hahaha
     
  8. mobilespecialists

    mobilespecialists Established Member

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    Any independent proof of this?
    Suppose some austrian newspapers would write excited about something like this. Any independent links to well-known resources?
     
    Last edited: Apr 3, 2021
  9. HotKey

    HotKey Made in Canada VIP

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    Yes this is very odd.. .the .at is a ccTLD, how can they guarantee "yours forever", renewals? And almost half a mil for a sub-domain, an emoji at that..

    .to offers 100 year renewals, most I've ever seen.
     
  10. Lox

    Lox _____ VIP Gold Account

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    NFTs and Securities Laws (US based)
    (PDF Attached)
     

    Attached Files:

    Last edited: Apr 3, 2021
  11. I totally believe this...not.

    I mean is it beyond the realm of possibility? I guess not, in a world where people are paying money for NFT farts, Tiger King NFT, Bhad Bhabie digital art, for tweets, meme coins, meme stocks, etc.

    There is a lot of incredibly stupid money out there. When it comes to this nonsense, a reality check is coming...

    This is about the most reasonable comment on the Twitter thread -

    @manhquot
    18h
    Replying to
    @arrington
    I think this a loophole to clean dirty money. Buyer and seller can be the same entity and can easily jack up the bid price

    This type of thing is a dream come true for people wanting to launder or clean dirty money.

    Brad
     
    Last edited: Apr 3, 2021
  12. DirkS

    DirkS DutchPirates.com VIP

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    Crazy amount of people with crazy amounts of money to waste these days. I've been following a lot of the NFT hype, lots of it seems to be legit, some obviously hype/scam/launder.

    Then I read/realized about the environmental issues that come with it so I'm gonna pass.

    Crazy times we live in. Killing earth at an unmatched pace for things that don't even physically exist... sigh... I hope my offspring will forgive us.

    Anyway yeah, mind gobbling :)
     
  13. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of β–² the most expensive domain of all time. VIP Gold Account

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    Most of such high purchases (payments) happen with > crypto money that was super cheap purchased at the time > by super early crypto birds.

    Beeples crap ("Everydays: the First 5000 Days") was purchased (paid) with ETH (42,329), yet nearly all headlines only wrote "... sold for $ 69.3 million USD ..." - although this is (was) not more than the corresponding, theoretical (I justify my usage of this term in this context in the next sentence) USD - equivalent.

    My point is that such large crypto money - amounts won't get the current fiat - price if exchanged as whole, the actual fiat - amount depends on how much is someone willing to pay (OTC) and this is way lower than most would probaly imagine.
     
  14. griff

    griff Top Contributor VIP

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    @DOMAIN ILLUMINATI in this case y.at only accept fiat payments and not crypto/stablecoins yet. they just managed to nail their marketing/dupe some cryptowhales
     
    Last edited: Apr 3, 2021
  15. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of β–² the most expensive domain of all time. VIP Gold Account

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    Can you guarantee that the alleged price of 425,000 USD for πŸ”‘.y.at was actually paid in USD?
     
  16. pb

    pb Top Contributor VIP β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…

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    This is absurd. What is "Yat"?
    IIRC .ws and .to allow registering emojis, how is a subdomain better or even comparable?
    [edit] .st as well?
     
    Last edited: Apr 3, 2021
  17. griff

    griff Top Contributor VIP

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    just dug a bit deeper and you are correct - hand-registering a yat is credit card only, but yesterdays big discord auction accepted stablecoins.

    seems they are paying celebrities also. if only useful projects had as good marketing as these guys

    Screenshot 2021-04-04 at 00.26.48.png
     
    Last edited: Apr 3, 2021
  18. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of β–² the most expensive domain of all time. VIP Gold Account

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    Apart from the question about these sales themself, these y.at - Interantionalized Domain Names (if not forwarded (changed) to y.at/*emoji* (which I believe is their point)) are resolving (getting displayed) as punycode - domain names in the browser.

    Regarding paid celebrities, I highly assume most celebrities celebrate (other's products) for fiat money only.
     
    Last edited: Apr 3, 2021
  19. I am not sure about the rest of the world, but one thing to note is in the US crypto is treated as property not currency.

    It is not as simple as just paying crypto for something. Any time you use crypto to buy something is an taxable event, and the gains must be declared as income to the IRS.

    Let's say you buy a Tesla for $50K. Even if that is (1) bitcoin that you paid $1,000 for at the time, it means that you had a gain of $49,000 which must be declared on taxes. Income taxes must be paid on these gains.

    I think a lot of people are going to get into a lot of trouble with the tax man.

    Brad
     
    Last edited: Apr 4, 2021
  20. Grilled

    Grilled xn--n48h.to VIP

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    Strictly speaking in terms of clean money VS dirty money, how does selling subdomains differ from selling domains?

    Talk about whales... Michael Arrington aka founder of TechCrunch. I wonder if he has a y.at?


    It looks like that sale was more that just the URL?

    ".. the Infinity Key, granting them power to forge any single two-character Yat of their choosing with a Rhythm Score of 99 or lower"




    EDIT: (correction) it looks as if the INFINITY key and the GOLDEN πŸ”‘ subdomain were two different auction lots.





    Interesting. Thanks for sharing.

    Any idea who, or what company is behind y.at?

    I did a little research, and it looks like it has something to do with Tari Labs and @NaveenSpark.

    It also looks as if they may have initially started out as Emoji ID and later branded to Yat.

    From their TOS.

    Emoji ID, LLC Trademark Applications: https://uspto.report/company/Emoji-Id-L-L-C

    upload_2021-4-3_17-55-27.png


    Noting, Emoji ID, LLC initially filed for the TM of Emoji ID, prior to filing the Yat TM.

    And the domain/URL https://emojid.me/terms currently cites what looks to be an older version y.at TOS.

    Emojid.me was registered on May 20th, 2020 by Tari Labs, LLC.
    Emojiid.me was registered on May 21st, 2020 by Tari Labs, LLC.
    NameBio shows Y.at was reported sold via Sedo on August 4th. 2020

    Interesting point. Does the same apply to how Jack can sell his first tweet as an NFT?

    eg. Say, verisign or whomever shuts down Twitter.com. Twitter still has their servers, so couldn't they migrate to Twitter.horse, and still keep the first tweet NFT operational and unaffected by any singular right of the dot shut down? eg, Verisign can shut down .com/jack, but they can't shut @Jack or (.Horse/Jack down.

    ....

    I'm still not quite sure of the play here. Are they trying to be the twitter of emoji handles? I mean, looking back, who would have guessed Twitter usernames would be as valuable as they are today?

    IMO, the value in the twitter handle speaks more to the @Handle opposed to the URL Twitter.com/Handle. As folks may tag @Handle in daily conversation, much more likely than they would twitter.com/handle.

    Now, looking back at the initial domain, Emojid.me, and wondering why the rebrand to Y.at, I have to ask does it have something to do with not wanting to cause confusion/conflict with the ever popular id.me identity site?

    So, if the goal here is to give folks an emoji ID, I'm still not quite sure, why the Y.at part of the URL is necessary. I suppose the same could have been said about the twitter.com portion being necessary. The difference here being, twitter was more than a URL. Which begs the question, what tech is going to power Yat, so even in a catastrophic event such as losing access to the URL, what power will the yat servers be able to carry over to a different URL?
     
    Last edited: Apr 4, 2021
  21. Lox

    Lox _____ VIP Gold Account

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    aurora.tari.com

    tari.com



    emy.jpg
     
    Last edited: Apr 4, 2021
  22. It is best to remain silent about what I don't understand than open my mouth and look like a fool. Nothing surprises me anymore.
     
  23. StolenDreams

    StolenDreams Established Member

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    Coming from a country where the minimum wage is 250$ per month (and many people don't even make that), I sometimes cringe at the expensive price of some of these digital goods get sold at :sour:
     
  24. DOMAIN ILLUMINATI

    DOMAIN ILLUMINATI Owner of β–² the most expensive domain of all time. VIP Gold Account

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    In Austria, for example, as far as I know, after holding a CryptoCurrency for at least 1 year, you don't have to pay any taxes if you convert it back into FiatCurrency. If you buy a car with the exchanged FC then, you have to pay a VAT - but only for the purchase of the car and not for the (independend) CC > FC gain.
     
  25. Grilled

    Grilled xn--n48h.to VIP

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    Assuming the (Austrian) .AT extension is on board, and stable, I think the benefit to Y.at is it's a single character, brandable to sounding like that, and is the next best domain (or arguably better depending if you're a .com or bust believer) than Yat.com which appears developed and #offthemarketforever.

    Additionally, since netizens have grown accustomed to short ccTLDs being used by mainstream companies as URL shorteners, and assuming Emoji ID LLC didn't want to launch on an emoji domain because of puny code concerns, the decision to brand with Y.at might have had something to do with the benefit of the .at branding. eg. You can find me AT y.AT/🍍.

    @DomainHacks.com -- since you're one of the most experienced branders of ccTLDs and emoji domains, I'd be very interested to hear your thoughts on this branding decision? I think I've gathered that you think it's gre.at, and that short = best, just curious what other thoughts you have regarding ccTLD + emoji branding, or just Y.at in general?

     
    Last edited: Apr 4, 2021

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