Money cannot open every gate. Changes cannot be done in a short time. People don't like rapid & sharp changes. They simply cannot adapt. This's fundamental human psychology, it's in our DNAs and none of those mortal evils have the power to change it. In the other hand, you cannot just tie a word to a single place/person. Let's say I've the 'exclusive.com' and others might can have 'exclusive.club' or 'exclusive.de' Variations are also fundamental beauty of our nature. No body should be able to blockage any of those words. It's also same for branding and trademarking around world, except some huge brands. So, no. That idea absolutely won't work for the current ecosystem of interwebs.