Found this article on CircleID.....
I'm lucky enough to spend my working life helping some of the world's largest brands drive their .brand TLD projects.
The excitement and the challenges of this space stem largely from the fact that this is a new innovation; and when you're working with something truly groundbreaking, naturally there's an element of "learning as you go."
And I'm not afraid to admit, sometimes we get things wrong.
The more I talk to .brand owners, the more they're teaching me where the value of .brands is.
And newsflash: it's not in domain names.
Read Full Article Here:
http://www.circleid.com/posts/20170...xpert_has_stopped_talking_about_domain_names/




