Brand strategies for domain names fall into three main categories.
Descriptive Domain Strategy
Drift, Slack and Zapier are examples of startups using the inventive approach of naming/domains to create strong brands.
Great branding works. For example, slack.com just raised another $200M in April 2016 and is valued at $3.8B USD.
A great brand needs the perfect match domain to create simplicity, advocacy, and momentum.
Drift realized this and moved from Driftt.com to the premium domain positioning of Drift.com.
Here are a few premium domains that Media Options is brokering that will make great brands: heart.com, Spree.com, Trunk.com, Crumb.com.
You can read this entire article here
Descriptive Domain Strategy
- The domain or brand describes what the company does.
- Examples: Wholefoods.com, WorkInjury.com, FreeConferenceCall.com, ContentMarketing.com, BigData.com, clutter.com
- Suggests what your business is about however also invokes some creativity.
- Examples: neat.com, mint.com, twitter.com, clutter.com
- Creating a new word or using words of phrases that have nothing to do with a company’s industry or product offering.
- Examples: Apple, Milk by Samsung
Drift, Slack and Zapier are examples of startups using the inventive approach of naming/domains to create strong brands.
Great branding works. For example, slack.com just raised another $200M in April 2016 and is valued at $3.8B USD.
A great brand needs the perfect match domain to create simplicity, advocacy, and momentum.
Drift realized this and moved from Driftt.com to the premium domain positioning of Drift.com.
Here are a few premium domains that Media Options is brokering that will make great brands: heart.com, Spree.com, Trunk.com, Crumb.com.
You can read this entire article here
