Elon Musk is no stranger to innovation. Tesla cars lead the world in brand reputation for electric vehicles and last year, Tesla announced the introduction of the Tesla Powerwall home battery. However, for years Tesla never owned the domain name Tesla.com — until now.
How much did Tesla Motors pay?
The rumors have started but we may never know for sure. Companies like Anker, The Texas Rangers and Facebook have paid top dollar to secure preferred versions of their domain. Uber is reported to have traded 1% of company stock to acquire Uber.com.
Did they need Tesla.com?
Maybe not.
But the amount of brand value and brand security acquired by owning this is almost impossible to measure.
The complete article is available here
How much did Tesla Motors pay?
The rumors have started but we may never know for sure. Companies like Anker, The Texas Rangers and Facebook have paid top dollar to secure preferred versions of their domain. Uber is reported to have traded 1% of company stock to acquire Uber.com.
Did they need Tesla.com?
Maybe not.
But the amount of brand value and brand security acquired by owning this is almost impossible to measure.
The complete article is available here
