Two years ago, when .cars domains became available (January 20th, 2016), I was just as excited as the next guy, or at least the ones who did get excited about new gTLDs being released, especially the cool new automotive ones. (I am fully aware that sometimes to get the upper-hand you have to act fast), so I scooped up a few .cars domains even though the price tag was $2,800.00 each. In fact, I grabbed three of them and wound up finding a discount registry which allowed me to get my grubby little hands on them for $2,100.00 each