Why I registered 20,000 .xyz domain names.

Discussion in 'General Domain Discussion' started by Darryl Lopes, .

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  1. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    I thought I was smart, it was like an aha moment, like when that guy bought 12,150 cups of chocolate pudding and earned 1.25 Million Air Miles. This was back in June 2016 and .xyz domain name extension was having a sale at Uniregistry and every .xyz domain name that was available to register would cost $0.01, one penny. I spent the next two nights scanning and compiling lists of domain names that I could add to my cart, at that time, the site could roughly only handle about roughly 500 registration per session, so on it went adding domain names 500 at a time to my account. Most of the domain names I registered, I would say 80% of them were just purely number combinations, during that time such as 0000011.xyz and 0000012.xyz, also I registered thousands of high-value keywords in the car, insurance, legal, addiction, mortgage and real estate industries. The Chinese domain market was hot for number domain names and 4-letter .com domain names at that time. I also thought it was pretty cool to see in the next couple days that I had over 20,000 domain names in my account. With great power comes great responsibility, I must have quoted those lines quite a few times to myself, I mean in general, when you have that many names, surely some sort of traffic would come along, via type-ins or bots, there was one way to test it out. I asked my friend Andre who had a blog and small online store selling art, pictures of guitars as clocks if I could test and send traffic to him as he had Google analytics. The next day he told me to stop redirecting my names because his service provider was going to charge him more for the influx of traffic. So it is true, it works. With great power comes great responsibility.

    I set the names back to their default name servers and did a bulk edit where I priced every name for sale at $300 USD each. I was going to be rich! I got maybe two enquiries in the coming months and put it at the back of my mind and carried on the day to day work. The one enquiry was someone confused and the other one was a real person, they wanted a domain name I had registered for $0.01. The name was somnambulist.xyz, I don't even remember the name or registering it. Turns out the definition of somnambulant. 1 : walking or having the habit of walking while asleep. You learn something or about something every day when you are in the domain industry. Anyways an email went out to the potential buyer quoting them $2,000 USD minimum and the came back and laughed on email. I sent an email saying that was sent in error and the price was actually $300, they could not see the value and suggested the name might be worth $3 bucks if being generous. I held firm on my $300 USD asking price, I mean I did pay around $200 for all 20,000 domain names so I really just wanted to sell one and make a profit. That never happened, almost a year went by and I had to make sure all the .xyz were on auto renew off as the renewal price for around $12.88 USD each, I knew this going into this and a few clicks and sorting out bulk domain edits I was going to let them all lapse. If you really wanted to renew 20,000 .xyz names it would of the cost you in the region of $250,000 USD!

    One thing I will strongly suggest is not to register domain names blindly or in bulk like I did, unless you curate every single name you register, you can get into trouble with the law in the form of a URS (Uniform Rapid Suspension System) and or UDRP (Uniform Domain Name Resolution Policy) and they will be a headache, cost you money and damage your reputation forever online. I did not get into any trouble registering all the .xyz names, but I could of and that would have been a stupid mistake to make in hindsight. .xyz is still one of my favorite extensions, they have good marketing and brand awareness. I just won't be registering 20,000 names anytime soon.

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  2. Saeid Nejati

    Saeid Nejati Upgraded Member Gold Account VIP

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    It sounds interesting Darryl. Thank you for sharing your story honestly man. I really appreciate you for your works. It was so hard to register and manage all of them. I think honesty make reputation and it is one of important factors in making you successful.
     
  3. Backorder-ing.com

    Backorder-ing.com WorldWideWeb Gold Account VIP

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    Maybe was not a bad investment at the start - maybe turned in bad because not make enough advertising
    Personal didn't know about this promo but for $ 200 worth to buy 20k domains & make advertising
    Sorry didn't work for you & wish good luck for you in future
     
  4. 1Darko

    1Darko Active Member VIP

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    So, if I understand correctly - you didn't sell a single name?
     
  5. omarte

    omarte only quality names Blue Account

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    Wow ! what a story, thanks for sharing ! many things can be learned from this so there is always something gained !!
    quality over quantity
     
  6. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    I 100% agree. Thank you for the message!
     
  7. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    That is something that I learned from this. The day you register or buy a domain name and want to sell and or develop it, the best day to start marketing or reselling it, is today, not 6 or 9 months down the line, then you get desperate and renewals are creeping around the corner.
     
  8. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    Correct, I did not sell a single name.
     
  9. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    Glad you can learn something from my story. Quality over quantity for sure.
     
  10. 1Darko

    1Darko Active Member VIP

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    Wow - what an experience! If I remember Josh from DSAD team regged about 12.000 xyz names and he sold something over 60 names. He has put them up for sale mainly at afternic I think - and made some nice profit.
    At least you've got the feeling about regging a few thousand domains - hehe:xf.grin:(y)
     
  11. BaileyUK

    BaileyUK Established Member

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    Well that was an interesting read Darryl. I blame the .xyz reg owners for allowing the one penny registrations. must have hit their figures quite badly as they all started to expire
     
  12. MapleDots

    MapleDots Domain Properties 2010 - 2018 VIP

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    So I have a little lesson for you.....

    - Make a single landing page and add google analytics.
    - Bulk change all name servers to your cPanel hosting account.
    - This puts them in the main directory where you have your lander index file.

    Now anyone going to xxx.xyz will see that in the address bar and you will see it on your google analytics.

    Let all domains expire with no traffic and renew the ones where you get action.

    I follow that and if I get even one type in I keep the domain.

    Now you have a years gauge on which domains perform and which don't.

    Renew the good ones, drop the rest.... wash, rinse, repeat.

    Works great for me (y)
     
  13. maxtorz

    maxtorz Established Member

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    That's not true...you picked the wrong "vehicle" or in this case the wrong extension.
    If you had 20,000 names in .COM you would have made a profit according to the "numbers game" investment method. :xf.grin:
     
  14. omarte

    omarte only quality names Blue Account

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    I dont know what keywords you registred ! but not even a sale in 20.000 !
    very hard to grasp ! either .xyz has very little interest from buyers or we're missing something wrong here!
     
  15. MapleDots

    MapleDots Domain Properties 2010 - 2018 VIP

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    The problem was that domainers knew what his cost price was and that is why the respondents laughed.

    .xyz is to blame for EVER offering such stupid pricing, it brought zero value to the extension.
     
  16. omarte

    omarte only quality names Blue Account

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    .com has much much more quality than .xyz so always quality comes first then you can play with quantity!
     
  17. Dan Beck

    Dan Beck Upgraded Member Blue Account

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  18. 900Worldwide

    900Worldwide CommercialName.com VIP

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    Well you could have made your money back if you had realistic pricing. $300 for a $0.1 is rather ridiculous imo. You could have sold them back at $5 each *20000 = $100,000 - $200 and profited $99,800 would have been a good flip and a great story.
    Good idea poor execution is the learning part.

    Stay blessed!
     
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  19. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    I think the registrar would hope for renewals, it definitely dipped the second year registrations. Thanks for reading!
     
  20. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    I have heard and read of nightmare type domain name stories of one guy that registered thousands of one word .com domain names and did not want to pay the invoice for renewals back in the late 90's. Bet he is kicking himself now!
     
  21. Darryl Lopes

    Darryl Lopes Upgraded Member Gold Account Blue Account

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    Invent a time machine for me and also tell me to buy more Bitcoin, please. :)
     
  22. namemarket

    namemarket Established Member ★★★★★★★★★★

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    So how much traffic did Analytics show they received on that day?
     
  23. dande

    dande Established Member

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    Most times I see hundreds of stupid names dropping at exactly the same time and I wonder if the registrants were hallucinating when they registered those junks. Never knew @Darryl Lopes was one of them :xf.cool:

    Glad you learned your lessons. $200 was not bad gamble. It would have been catastrophic if you'd allowed them go into auto renew.
     
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  24. BaileyUK

    BaileyUK Established Member

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    Don't forget all domain registrations and renewals were at the fixed price of $70 a pop under Network solutions (No choice). I think right up to 1998, He probably thought he had paid for life-time ownership, either that or knew the free-for-all market was about to start.

    Hell of a lot of money back then, even to own a dozen domains. That's why you can't be jealous of those that did get in early
     
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  25. omarte

    omarte only quality names Blue Account

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    I remember registring my ever first domain in the late 90's / early 2000's & that's only could happened because of a Networksolutions offer "free first year" it was a .net domain.
    I've always struggled trying to make online payments "paypal, credit cards.." because i've found my self born in morocco (3rd world) & unfortunately missed a big opportunity!
    To you all domainers who wasn't born in a country in the 3rd world you gotta be very thankful!
     
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