As any successful entrepreneur can tell you, there are countless components to creating a successful brand - the most important of which, of course, is providing a good product or service.
Still, however, the brand name itself carries more weight than you might think - and can mark the difference between a brand that gains traction and one that falls flat.
To illustrate, think of the word “off.” If an alarm goes off, it means one thing; if an alarm turns off, it means quite another. This shows that it’s not necessarily individual words that supply meaning, but rather their relationship to other words.
Read MoreStill, some businesses have had success with this approach. “In my business, it’s more important that people immediately know what I’m offering than it is to build connotations behind my brand name,” says Brandon Hieber, CEO of The Old School Game Vault...