This may seem like it should be obvious to people who operate startup businesses, but brand names are important. This is especially true for startups that are seeking outside funding to grow their business. Not only does this seem intuitive, but there is a study that shows the importance of choosing a brand name.
Read MoreUniqueness is also virtue, but only with early-stage investors. The study found that since very little is known about a company in the early stages, unique names give the impression there is something special about the company...
