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When are longer .coms more valuable than shorter ones?

Labeled as discuss in General Domain Discussion, started by dreweta, May 17, 2016

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  1. dreweta

    dreweta Established Member

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    As a rule of thumb shorter, one word dot com domains are always much more valuable than longer ones. I parked two dot coms recently (Oohgetyou and Oohlookatyou) and observed the longer one got 3 x more unique organic traffic. Both are very similar (UK phrases used in friendly banter) and were not appearing on sale boards so I am quite intrigued by it.

    Does anyone have any examples where longer domains have triumphed above shorter ones?
     
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  2. alinask

    alinask Established Member ★★★★★★★★★★

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    I parked two dot coms recently (Oohgetyou and Oohlookatyou) and observed the longer one got 3 x more unique organic traffic.
    VS.
    When are longer .coms more valuable than shorter ones?

    I think you are comparing two different things. One thing is the value of domain, another thing is the traffic it receive. While there is a connection between traffic and great domains, being longer and having 3x traffic than its shorter version, does not make it necessarily more valuable.
     
  3. Rory Ivey

    Rory Ivey Top Contributor VIP Gold Account

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    Shorter names are usually preferred. But the length is not always a problem. People avoid longer names because they think it's harder to remember or brand or type. But they are always exceptions.

    RetailMeNot.com is one of the most popular coupon sites. EveryDayCounts.com sold for $40,000. EatWhatYouKill.com sold for $12,500. TripleCreditReport.com sold for $260,000 and much more.

    I was just thinking about this today that some of my longer domains may be much more valuable than my short brands led or two words .coms.

    I think some longer domains may be exact match keywords if something highly popular like triple credit report, and sometimes popular or powerful phrases are worth much more. Like maybe ShoutOutLoud.com. This would make a great brand. But people lock themselves in a box and don't think for themselves... If I find a long name that I think is brandable I won't ignore it because someone on namepros says avoid long names.

    So popular exact match domains and popular phrases new and old can be worth a lot. LifeisShort.com is probably worth more than all the Chinese llll .com people are killing themselves over.

    I have a handful of 3 word domains and even 4 words that I think are worth more than a lot of 4ls and short brandables.

    Now I'm not saying this is the general way it goes, not even close. But in some cases a three word, two word or longer name can hold good value. I remember "Shoutoutloud" justdoit.com or lifeisShort.com or workhardplayhard.com just as easy if not easier than wugu.com. Plus most phrases are already marketed by word of mouth.

    Shorter domains are generally better but don't count out all longer domains; they just might be your bread and butter.
     
  4. golan

    golan GolanMedia.com VIP

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    You ask very strange thing. First, who said longer domains are more valuable? It's just as opposite. And second, parking traffic can not be a measure of a domain value.
     
  5. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    if a domain speaks for itself, then.....


    longer names that makes sense, are more valuable than short one's that don't.

    that's common sense

    and domains that make cents, can be more valuable than short or long domains that don't

    names that have more potential users can be more valuable than those that don't

    a name that is more useful to one, may be more valuable than one that has a lot of uses.

    rules of thumb are for the hand, so you can count to five on one of them.

    and often they won't fit the generalities of domaining

    :)

    imo....
     
  6. dreweta

    dreweta Established Member

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    Hi Golan, I was really trying to find out if there were any long dot coms considered more valuable than shorter ones. Rivey001 has given some very good examples above. In terms of my parking experiment I wanted to see people just typed in a certain phase expecting there to be a dot com on the tail end of it. In this case they did suggesting that the longer phrase was known (perhaps in every day life) With just about every combination of words already registered as a dot com now it becomes very difficult to create short names with any meaningful value so moving into longer dot coms may be a necessity.
     
  7. Impaler The Vlad

    Impaler The Vlad Established Member

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    When the longer name is more descriptive. Shorter is more brandable, longer may be better suited for a market that brings a greater return. Park or CentralPark
     
  8. Recons.Com

    Recons.Com Top Contributor VIP

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    I have Half a Million dot com. It is better than shorter Half Million dot com, because the correct phrase is "half a million".
     
  9. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    This is why I never participated in the Chinese domain mania as I don't understand why such names are valuable to end users as brands. One of my highest sales ever was a 16-character .COM.
     
  10. Blueforever

    Blueforever Established Member

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    imo shorter is more valuable...not because it's easier to remember, but because it's far easier and quicker to type in. (Especially on mobile which people use the majority of the time). People are lazy and want to arrive at there destination as quick as possible.
    I own 'Pmsl.com' and reckon it's easier typing that rather than 'pissingmyselflaughing.com'.
     
  11. gemstar

    gemstar Top Contributor VIP ★★★★★★★★★★

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    When they have more searches than the shorter version...Or if your lucky and a company likes your longer version than the short one.
     
  12. Brandingtheweb.com

    Brandingtheweb.com 123Capital.com VIP

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    Just want to add the shorter the name the bigger the letters in the same space, so on a billboard or sign it means increased visibility without the added costs.
     
  13. premkumar

    premkumar Top Contributor VIP

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    I think its come down to how meaning a domain is. If a domain short but no meaning and on the other hand domain long but meaning than later one wins.

    Everything come down to how meaningful it is, profitability, brand ability and of course on its EMD .

    If 2 domains both meaningful and pronounceable, one will go for short one.
     
  14. Recons.Com

    Recons.Com Top Contributor VIP

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    My favorite hockey blog is RussianMachineNeverBreaks.com (Washington Capital's fans). They probably could easily have afforded RMNB, which is for sale. They even use the acronym as their logo, but they don't bother about getting it. They are Alexa 50K, by the way, which should mean 20,000-40,000 unique visitors a day.
     
  15. nomen

    nomen Top Contributor VIP

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    It really depends on the name. Traffic to your domains is most probably initial bot traffic that pretty much all newly reg'd domains get.
     
  16. Redrum

    Redrum Established Member

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    From a newbie point of view, I think people would more likely seach for "Ohh Look at you!" than "Ohh get you!". A matter of common language usage I believe rather than length of the domain.
     

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