The ad technique I'm referring to is usually some combination of:
- ads that use a "fake" / deceptive looking "x" that looks like it's the standard "close this ad" button, but actually spawns a popup or redirect to an ad site
- ads that mimic actual content on the site: for example, which say "Click to Download", and are placed on software-download sites, which confuse the user about where they need to click to get the file they're actually seeking (this one I've seen even on very reputable sites, like cnet.com or download.com)
In short, they're just deceptive ways of presenting ads that fool users into clicking on them. I see them most often on grey-market sites, like adult, torrent, streaming video, p2p-ish, etc.
- ads that use a "fake" / deceptive looking "x" that looks like it's the standard "close this ad" button, but actually spawns a popup or redirect to an ad site
- ads that mimic actual content on the site: for example, which say "Click to Download", and are placed on software-download sites, which confuse the user about where they need to click to get the file they're actually seeking (this one I've seen even on very reputable sites, like cnet.com or download.com)
In short, they're just deceptive ways of presenting ads that fool users into clicking on them. I see them most often on grey-market sites, like adult, torrent, streaming video, p2p-ish, etc.
- Is there a name for these types of ads?
- Are they frowned-upon or banned...? Or merely just annoying?
- Do they return very high RPC's (because so many users unwittingly click on them...? or perhaps do they return particularly LOW RPC's b/c it's not high-quality traffic?)
