.tv What's the big MOBI? I just don't get it?

[RPK]

After reading this thread - http://www.namepros.com/dot-mobi/251828-winning-domain-name-strategies-wake-traffic.html#post1543695

I got a little frustrated. What does .MOBI have that .TV doesn't have besides two extra letters?

Flowers.MOBI for $200,000? Ok, so I'm sure the renewel fee will not be as high as with a .TV, but IMO I think that .TV should be worth 10X the amount as .MOBI. What is the big excitement?

Does it really make a difference that .MOBI is a TLD and .TV is a country domain? Why should it make a difference? TV is much more recognized worldwide then MOBI is.

Why was there not 10 .TV names auctioned off at T.R.A.F.F.I.C?

One thing I did notice is that .MOBI is making a big push in marketing and branding! As I mentioned in a previous post I wish that the .TV Network would do the same.

 

[gamehouse]

I would try to express my opinion on some of your points.

What does .mobi has that .tv does not: Hype, may be not pure hype, but hype.

FLowers.mobi, you can not even call it a sale, it was auctioned off by the registry, so where is a secondary market sale? on the otherhand, heck, nobody calls them sales yet, who cares, but sports.tv with that registration fee tag worth more than flowers.mobi if you are only comparing dollar transaction over a time.

The fact that .mobi is gtld should not and does not make any difference.

.tv corp could have gone to TRAFFIC or could even arrange one on their own if they want.

Yeah, I know .mobi is making a big push, but how long they will keep the pushing. I tell you something, let us talk about our own .tv. There were groups of people from big tv stations worked on bringing television to internet way back in 90's itself. And ad integration into videos was started similiarly long time ago. They are still taking shape as of today. So, my question is where is the ad procedures for .mobi sites on small screens? Yeah, they are working on some, but they started too late and it will good chunk of time before anything is reality.

Also .mobi wishes and says that all sites that end with .mobi will be accessible on mobiles, I can not believe that. Our fellow NP bro bought say 36 .mobi names, you think he would develop all of them, well you get the idea. Now those .mobi names have to sit at parking either .mobitized or not.

My 2 cents,

GH

 

[GoDesign]

Investors are picking up on the fact that .Mobi's will be different than other previous domains, as in they set a new standards for how the .Mobi is to be used.

 

[ZigZag]

I think .mobi is a BIG waste of money!

 

[actelvision]

...in the doubt ,i own videochannel.mobi ... :D

 

[SKG]

The buyer of the domain is none other than then a pioneer in domaining, Rick Schwartz. It is estimated, per an article on Dnjournal, that he has made somewhere in the area of 20 million in domaining. A smart guy with probably many following his domaining moves and portfolio. Now think about this a minute. Flowers and mobi do go together and it's a great combination. If .mobi were to take off it is a premium then flowers would be a great keyword to use with the extension. At this point, it is obviously not worth the $200,000 he paid. So ask yourself why Rick would lay out that much cash in buying this name? I am speculating that he probably own hundreds if not thousands of premium .mobis and him paying bigtime for this one was purposely done to create mass hysteria for the extension to increase the value of his portfolio.

Think about it....we all want to see more sales and higher sales of .tv reported to dnjournal each week, why? We love to see major players purchase .tv domains, why?

Just my two bits.

 

[RPK]

Yes Mr.TV, but then why are we not seeing weekly sales of .tv's in the $XX,XXX - $XXX,XXX?

Lets create some hysteria!

 

[SKG]

Yes Mr.TV, but then why are we not seeing weekly sales of .tv's in the $XX,XXX - $XXX,XXX?

Lets create some hysteria!

Working on it!! Had a XX,XXX but I wanted higher. Have had many X,XXX on many .tv but have not sold yet.

Yes Mr.TV, but then why are we not seeing weekly sales of .tv's in the $XX,XXX - $XXX,XXX?

Lets create some hysteria!

Also, end users that are buying in the aftermarket most probably will not report it to dnjournal. Why does the seller not report it? Most probably the wide usage of NDAs by end user buyers.

 

[TLDnetworks]

After reading this thread - http://www.namepros.com/dot-mobi/251828-winning-domain-name-strategies-wake-traffic.html#post1543695

Sounds like the same sound strategy and advice that has been offered for quite a while in our "Original" sub-forum, and is Spot-On regardless of the extension.

I got a little frustrated. What does .MOBI have that .TV doesn't have besides two extra letters?

MARKETING.
Going way back, I made the comparison of .WS = Web Site, but the "Marketing" of .WS was more Hairy Chest, Gold Chain, Magnum PI, MLM than "Web Site". If the .WS registry had done a better job of marketing the extension I believe that ccTLD would be way further along and more valuable. Although the "TV" theme is reality for .tv, there still is not a great deal of MARKETING of the extension. Virtually all the sites and sales of "Media/Video/TV" still revolve around .COM (i.e. YouTube.COM). I see the potential growth based on use by major companies; i.e. BUD.tv. I have seen too many companies drop their .TV or redirect to their .com (i.e. UFC.tv), where as companies are looking to use .mobi for advertising, coupons, deals, quick hits - keeping their consumer eyes on their brand while away from a computer.

Flowers.MOBI for $200,000? Ok, so I'm sure the renewel fee will not be as high as with a .TV, but IMO I think that .TV should be worth 10X the amount as .MOBI. What is the big excitement?

What did Flowers.TV sell for? Had to have been a premium as well; $1K, $5K, $10K, $100K? Regardless, the "Premium" price tag on the mobi is a one time fee, where as the TV is a yearly "Premium" price tag vs. $9.00. This is an issue I've had from day one with the Verisign strategy. I also believe that "flowers" is a better fit with mobi than tv - based on development and revenue opportunities.

Does it really make a difference that .MOBI is a TLD and .TV is a country domain? Why should it make a difference? TV is much more recognized worldwide then MOBI is.

No, I don't believe it is - ccTLD vs. TLD. TV is is obviously recognizable worldwide - "mobi" is pretty stupid actually and I have not talked with anyone in the general public that has even heard the term "mobi" other than the "dick".

Why was there not 10 .TV names auctioned off at T.R.A.F.F.I.C?

Again, Marketing. Verisign does not care about domainers so why would they? Their philosophy is very flawed IMO, and not sure what the difference between a premium sold to a domainer vs. end user when the proceeds/profits for Verisign are the same. I also do not believe the domainers involved in T.R.A.F.F.I.C. accept the yearly premium pricing philosophy thus do not support it.

One thing I did notice is that .MOBI is making a big push in marketing and branding! As I mentioned in a previous post I wish that the .TV Network would do the same.

Agreed, but again I still think the premium price strategy is a stumbling block in the acceptance of .TV. Why doesn't Viacom own and use .TV names rather than .com? The TV registry is not new. This is not a new extension. The media companies know .TV is out there, they just don't use it. Until Verisign actively markets and promotes .TV, will remain a niche extension with a limited resale market. If you're talking about development, the extension doesn't matter.

 

[RPK]

Until Verisign actively markets and promotes .TV, will remain a niche extension with a limited resale market. If you're talking about development, the extension doesn't matter.[/QUOTE]

Correct, but I don't want to wait for Verisign to do the obvious. How can we promote it on our own?

 

[namewaiter]

I am speculating that he probably own hundreds if not thousands of premium .mobis and him paying bigtime for this one was purposely done to create mass hysteria for the extension to increase the value of his portfolio.

Think about it....we all want to see more sales and higher sales of .tv reported to dnjournal each week, why? We love to see major players purchase .tv domains, why?

Just my two bits.

well he recently stated that this is his only .mobi and his portfolio is 98% .com - 2% all other tlds combined so i don't think he was 'hyping' the extension.

 

[SKG]

well he recently stated that this is his only .mobi and his portfolio is 98% .com - 2% all other tlds combined so i don't think he was 'hyping' the extension.

This is true, I recently read the same, so I bought a few just in case.

 

[TLDnetworks]

Correct, but I don't want to wait for Verisign to do the obvious. How can we promote it on our own?

End Users, I trust already already know of the extension and either don't want to use it or do not have a use for it yet. Creating a need for it via exposure and traffic is what will get them off the fence. Thus development, marketing, buzz, and did I mention Traffic? The YouTube deal was one Equity78 and I have watch grow from the beginning, watching it grow day in and day out, a couple mentions in national publications, Bang - Huge traffic, Huge bandwidth, Huge financial requirements. "How are they going to monetize it?" - well we now have the answer. Bottom line was promotion and traffic. They really brought "Online Video" to the general public thus creating traffic to entice the payday from an end user. Now, IMO the goal of a .TV speculator/developer is create a niche destination filled with ORIGINAL rich media content; you cannot compete with YouTube, Google Video, CNN, etc... so Niche is the answer. Niche targeted traffic will gain the attention of end users and separate the $ from their bank account. I think the general public will get used to typing ".tv" through the promotion and marketing by the likes of big budget companies promoting their brands like Bud.tv.

 

[RPK]

Here is a niche site I am working on, obviously there is not much developement, but if it works out I will create more channels. The only thing is that the content is not unique, but it saves the time for searching through other sites. You will see what I mean. Check out www.magictrick.tv

 

[TLDnetworks]

This is true, I recently read the same, so I bought a few just in case.

I've done the same on pure speculation and for resale, but still with Media/Video/TV in mind.

PPM - Pay Per Minute
RTU - Right/Ready to Use
SportsClip
TVclip
AdultClip
XXXclip

and finally Bundles.mobi as a number of articles referencing media recording companies plan to create "Bundles" of music/video/ringtones/etc...

Here is a niche site I am working on, obviously there is not much developement, but if it works out I will create more channels. The only thing is that the content is not unique, but it saves the time for searching through other sites. You will see what I mean. Check out www.magictrick.tv

I think it's great. You have to start somewhere, and then it comes down to updating, promotion, and monetizing! The original content is the hardest part of all projects; I struggle with the same issue, and hold back doing projects becasue of it sometimes. It's always easier to update and modify once you have something started, and of course having a passion for the subject matter makes all the difference in the world. Look at Tupac.TV, I regged the name because of the huge ovt, put the site up one afternoon, video code embedded, rss feed for the content, amazon developer for the discography, poster.com for the gallery, a few other links and YPN. Traffic for OCT 501 Unique, 653 visits(average 380/468 for 2006), but limited revenue and I haven't touched it since upload becasue I don't have a passion for the subject matter. IF I had a passion and worked it, I think it could be a real winner.