Dynadot

discuss What would you price this domain at and why - Week #2

Namecheap
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So we have seen the negotiation side of the equation, the lead generation side as well.
Let's discuss the pricing part of the equation - What would you price this domain at and why?

VEGASCASINO.COM

1) Will you put it on BIN or Make Offer or outbound?
2) Which platform?
3) What price would you put - you can share a 10% variation range?
4) Why that price?
5) Who do you think would be the potential buyer for the name?
6) What time frame would you be looking at to sell?


This is to drive critical thinking, see how sellers think, what is the rationale, and so on.
Later, we can take up domain names owned by different members and do this critical analysis.

It might help in putting our prices better which may result in better sales/experimentation. It may also help in moving domain names across platforms for maximum yield.

Let's do this guys! I will share my point of view as well. Let's grow as domain investors. Please add any other pointers that I may have missed.

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Casino is a big niche in Vegas and that's what Vegas is known for. I would do the following:

1) Combination of BIN and Outbound
2) Afternic, Dan
3) BIN - $5,000. OUTBOUND - $2500
4) Casino is a big niche. People usually search for a casino and go there. If some website ranks higher, given the keyword Vegas Casino, chances are, more footfalls and ultimately, higher sales. Just one big player and the casino can recover the cost of the domain name easily.
Casinos have disposable income.
Considerations: how many people search for casinos in Vegas online, are the casinos into digital advertising etc.
5) All casinos but especially those not so big or just starting off.
6) Within 1 year


So what's your take on this?
 
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1) BIN
2) Afternic, Sedo, landing page
3) BIN - $125,000, but willing to negotiate.
4) The domain was registered in 1996 and is registered in 59 ltds. Casinos and gambling is huge business, and Vegas is one of the best places to be in the business. Also, I could see a casino in another city or an online gambling website branding as “Vegas Casino”.
5) Casinos in and out of Las Vegas, online gambling operators.
6) Within 5 years
 
Impact
1,228
1) BIN
2) Afternic, Sedo, landing page
3) BIN - $125,000, but willing to negotiate.
4) The domain was registered in 1996 and is registered in 59 ltds. Casinos and gambling is huge business, and Vegas is one of the best places to be in the business. Also, I could see a casino in another city or an online gambling website branding as “Vegas Casino”.
5) Casinos in and out of Las Vegas, online gambling operators.
6) Within 5 years
This is good! $125,000? That's a huge difference from the $5,000 I put.
Do you think it would sell at that price in 5 years?

Why 6-figures but? NO name has been sold for 5-figures or more, ending in Casino.
 

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Sutruk

Top Contributor
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4,924
3) BIN - $5,000. OUTBOUND - $2500
This would be impossible, because if you would be the owner of this domain, it would have cost you way more than $5,000 to acquire it.

But even if you would be lucky enough to have acquired this domain for less than $5,000, lets say in 1996, and you place it for sale for $5,000, it would not take even one day to be sold.

So, I would place another point before all your above points... before listing a domain for sale, do a minimum research of what can be its market value.
 

karmaco

Top Contributor
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9,128
This is good! $125,000? That's a huge difference from the $5,000 I put.
Do you think it would sell at that price in 5 years?

Why 6-figures but? NO name has been sold for 5-figures or more, ending in Casino.
This is an exact match category killer. The pricing is correct. Yours was pitifully low imo.
 
Impact
129
This is good! $125,000? That's a huge difference from the $5,000 I put.
Do you think it would sell at that price in 5 years?

Why 6-figures but? NO name has been sold for 5-figures or more, ending in Casino.

I assure you many “Casino” domains have sold for six figures (and probably seven figures), they just aren’t publicly reported.

Godaddy shows that this exact domain previously sold for “more than $25,000”, but that is the highest amount they will state, so who knows the actual price. It was likely much more than that.
 

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