discuss What price won’t sell

[Robert27]

I have some domains on AFternic with asking prices $10 k and over but I am wondering if you can’t sell over a certain price if all you do is put domains on a platform. Do you have to have an audience and more credibility to sell at higher prices. Or does it just down to having a good domain?

 

[biggie]

Or does it just down to having a good domain?

Hi

yes, it's always about the quality or appeal of name!

imo...

 

[Xiberia]

It comes down to having a name someone wants. And then how much they're prepared to pay.

If there's no way to make an offer or make contact and your BIN is too high they can't do anything but move on.

But if nobody is seeing your names in the first place, via the URL or the marketplace with 20 billion other names, it doesn't matter if your price is $100 or $100,000.

Not exactly sure what 'credibility' means but I doubt many buyers care about who's selling, rather than what it's selling for and that the venue is secure/legit.

You should establish how much real human traffic/views your names are getting before changing/lowering the price, assuming the names are genuinely worth $10k+.

If you're not in a hurry and they're good names, just wait for the day the right buyer comes along.

 

[Robert27]

Thanks for the replies, very helpful. The only way I have a clue of how much interest a domain is getting is the views on Dan. Is there a way to see how many views on Afternic? At the moment I am valuing in the dark.

 

[bmugford]

If a good domain is priced right, it will eventually sell regardless of price range.

Some domains would easily sell for millions. Others might never sell for $10.

All that matters is quality and price in relation to that quality.

Brad

 

[Reddstagg]

Many names which are offered for over $10K are probably not worth half that but who decides? Pricing domains is a business requirement and a science rolled into one. I see about a 60/40 split on some market places with make offer versus BIN. It's like going to a car dealership who doesn't have prices on the cars. Would you even go in if this were the case. If it's a hand reg for $6, then $7 or more is a good price for it in real terms.

Yeah, someone might sell for thousands but that is the exception rather than the rule. If it's a win at an auction then the price indicator is how many people were bidding at a certain price point. This is a start to pricing a domain. There are many other pertinent factors and all should be taken into consideration.

It takes experience, whether good or bad to comfortably price your domains but you have to start somewhere. At least give a clue. You can now add a figure that offers should start at and this gives some leeway in negotiations. i hate over paying when buying domains and I also hate leaving money on the table when I sell domains. This is slightly better than having a portfolio that never changes, either up or down in numbers and it usually means one of several things. My domains are crap. My domains are expensive, or I have expensive crap domains LOL.

Let he who is without sales cast the first hyphen!!!

Good luck with the coming year and may all of your sales be swift.

Rgrds,

Reddstagg

 

[Robert27]

Cheers for that Reddstagg , good luck to you as well.

 

[jhm]

If a good domain is priced right, it will eventually sell regardless of price range.

Some domains would easily sell for millions. Others might never sell for $10.

All that matters is quality and price in relation to that quality.

Brad

 

[Robert27]

I.e having a good domain and pricing it right and to do that ideally you need comparable evidence.
But what if the domains you want to price are in a new niche? Eg Dao, DEFi and in the early Meta days. Then I suppose you just look for offers with no BIN. But for AFternic to get it in front of as many as possible you have to put a BIn.

Actually there is evidence for dao.

 

[Xiberia]

Thanks for the replies, very helpful. The only way I have a clue of how much interest a domain is getting is the views on Dan. Is there a way to see how many views on Afternic? At the moment I am valuing in the dark.

I think the Dan views are pretty accurate, because they seem to discount bots effectively.

I.e having a good domain and pricing it right and to do that ideally you need comparable evidence.
But what if the domains you want to price are in a new niche? Eg Dao, DEFi and in the early Meta days. Then I suppose you just look for offers with no BIN. But for AFternic to get it in front of as many as possible you have to put a BIn.

I think it's a case of considering what you'd be happy with for a name.

Of course you might want $10k+, especially if you're seeing other sales for that, but $5k is not nothing, and if you'd be happy with that, put the BIN at $5k and you'll (perhaps drastically) increase the likelihood of selling.

I'd rather sell a name for $5k than price it at $10k and never know if it will ever sell. In fact even if someone told me a name would sell for $10k in two years time, I might still take the $5k now, because it can be turned into something more than $10k over those long 24 months.

I would say have some names you don't mind letting go for $xxx or low $xxxx and some you're happy to hang on to long term, in case they can ever go for $xx,xxx.

 

[DN_Hunter]

To your question on feedback information at Afternic -- I don't see anywhere that allows me to view traffic to my names pointed to their landers. I think that type of information could help determine pricing for some of my names.

As for $10K asking prices -- do you have that as Buy-it-Now, or the Minimum amount acceptable or min-offer (at Afternic)?

 

[Robert27]

Xiberia .. yes I agree , thank you, you make some good points.
Dan hunter.. Bin , I have been leaving room for the Afternic agents to negotiate by having a lower acceptable minimum offer but I have now decided to reduce the Bin a lot closer to the acceptable min offer so the pool of potential buyers is bigger.

Perhaps the bin should be the acceptable minimum ? Any thoughts ?

I have often thought it would be a good idea to ring up the Afternic agents to get an idea of what they see as a good strategy. What do you think they would say ? Has anyone spoken to them ? I use dns .. ns5, ns6.

Many thanks
Bob

 

[IdentityDots]

I have some domains on AFternic with asking prices $10 k and over but I am wondering if you can’t sell over a certain price if all you do is put domains on a platform. Do you have to have an audience and more credibility to sell at higher prices. Or does it just down to having a good domain?

I've been doing this a long time.

I've had a domain sell for 1.5 million via a phone call and a lot of negotiation. I have had an unusual number sell for $12000 on buy it now options with no contact with the buyer at all.

I think at the time a lot of credit cards had $15,000 limits.

My average, or I guess modal, sales are in the $1200 to $5000 range with outliers down to $600 and up to $35000

Most of my big sales were direct, via phone contact. People tend to want to talk when dropping $25k on anything.

I price high on listing sites. I admit it. Sometimes very high if I want to haggle on it -- as I don't really want to sell it but will for the right price.

My 3000 name portfolio was just automatically valued using godaddys tool, at over $6,000,000 not including our cherry Girlfriends.com which it balked on, but boredhumans valued it at about $234k

Many names were valued at around $500 some a lot higher.

I don't agree with the appraisal, but I was still shocked at what it came out with.

Just some real world long time feedback on what sells.

You need good names. A good economy. And the right person LOOKING FOR IT.

Other metrics are how it sounds, is it easy for a customer to remember, can it sell product or services or make something look good. We were building links sites using our own tools and templates, sometimes 3 a day to show off the names. Oddly, it was unused sites that sold best. The customer always had a different idea for the site than we has envisioned our target price was $12k-$15k which at the time was a good target

Today there is resistance at $600 for names we legitimately (fairly) valued at $2500

It all depends.

As for targeting, we envisioned girlfriends as a dating, lesbian, or as a photo/porn site. One failed partnership envisioned it as a shopping site. I'm sure it's all on the waybackmachine

You can't control who is looking for your domain name, (ir what yhey are willing to pay) all you can do is try to get it out to those who might be looking.... and that requires effort, lots of effort.

 

[Robert27]

Many thanks for the reply, I will just keep plugging away. Hopefully something will click. Patience and keep at it is the way to go.
Cheers

 

[karmaco]

Many names which are offered for over $10K are probably not worth half that but who decides? Pricing domains is a business requirement and a science rolled into one. I see about a 60/40 split on some market places with make offer versus BIN. It's like going to a car dealership who doesn't have prices on the cars. Would you even go in if this were the case. If it's a hand reg for $6, then $7 or more is a good price for it in real terms.

Yeah, someone might sell for thousands but that is the exception rather than the rule. If it's a win at an auction then the price indicator is how many people were bidding at a certain price point. This is a start to pricing a domain. There are many other pertinent factors and all should be taken into consideration.

It takes experience, whether good or bad to comfortably price your domains but you have to start somewhere. At least give a clue. You can now add a figure that offers should start at and this gives some leeway in negotiations. i hate over paying when buying domains and I also hate leaving money on the table when I sell domains. This is slightly better than having a portfolio that never changes, either up or down in numbers and it usually means one of several things. My domains are crap. My domains are expensive, or I have expensive crap domains LOL.

Let he who is without sales cast the first hyphen!!!

Good luck with the coming year and may all of your sales be swift.

Rgrds,

Reddstagg

These aren’t cars we are selling and most cars value goes down not up like domains. Its not the same at all.

Make offer is a fine strategy for better names because trends, comparable sales etc can change overnight and I want the most up to the minute info/stats before I give out a price.