I am working on a site for Cranes.tv which will be used as something like "the Web TV Guide to UK Crane Industry" with guides to all industries, jobs section, forum, training...etc
We will also show Videos sent in from Crane maufacturers of new models, technical changes, training videos & videos that we shoot ourself from a small part time video team i have got in place.
I will be focusing on advertising to bring in the majority of revenue with a small % coming from Online Shop. My plan is to aim for a small number of advertisers who can "sponsor" a complete section on the site & as part of that sponsorship we will send out our video team to record a short advertisement for that company to be shown in the prime position on the page they sponsor.
Selling ad space is a new concept to me so its a bit scary to try estimate how easy it will be to sell all available spaces but i hope a few contacts in the industry im looking at building the site on will help.
I have talked to friends who work in selling ad space for Directory sites and they have given me plenty of advice & will keep me right on the best strategy.
I would really like to have some type of ads during or before the videos but i wont rely on that, if i can find a way of making a little extra through such ads then it will be a bonus.
I am sure my Business model will continually change before things are complete but i have great confidence right now after some interesting meeting with possible advertisers & long term contributers.
Its an exciting & nervous time!
Mckennaronnie