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new gtlds What is the Key Performance Indicator (KPI) for a new gTLD?

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In the new gTLD space we often talk about registrations as the KPI however I personally think that something like number of live websites or number of unique registrants would probably be a better KPI.
So my question to all of you is – what is the KPI for a new gTLD? What metric do you look at to judge how successful a new gTLD is?..
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