new gtlds New gTLD Utilization Report by CSC

[News]

CSC put out their most recent New gTLD utilization report, the report is published every two months. The report looks to find trends and make observations for corporate clients and digital marketers.

It is clear that most brands are still in the planning stages as only approximately 34% of the registered domains have properly configured DNS zone files, which can be an indication of utilization. Our belief here is that the pace of registrations has been much quicker than utilization and this gap will begin to close over time.

The early leaders In this reporting period, six out of the Top 10 TLDs remained the same (.media,.social,.today,.website,.ninja and .zone) while .works, .pics, .sexy, and .space were the new entrants. This represents the third consecutive report where .social had a top position and the second consecutive report where .media has the number one position in terms of penetrating the Alexa 1M, when taking into account the TLDs’ registration volumes. Since our last report, .pics, .work, .space and .life showed the greatest increase in their New gTLD Indicator scores.

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[brandnow]

On February 10, 2015 the .Work registry came into being. All of the other ones came into being over a year ago. I have held high hopes on .Work for several months. Still I am very impressed by the leap!