What Influences Domain Traffic

Discussion in 'Domain Industry News' started by Whizzbang, Dec 22, 2016.

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  1. Whizzbang

    Whizzbang Active Member ParkLogic Staff Business Account

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    I was having a really interesting discussion with a domain investor recently about why domain traffic appears to be reducing for some domains. What we first need to understand is not all domain traffic is equal. In this article, I’m going to attempt to unpack some of the reasons why domains experience losses/gains in traffic.

    For a start, other than arbitrage traffic, there are two main types of traffic:
    1. Link traffic
    2. Direct navigation

    Link Traffic
    Link traffic is generated from one website linking to another. For instance, I may value a particular article on Domain Name Wire and link to it from here. As an aside, Andrew Allemann (owner of dnw.com) has been doing a fantastic job for many years reporting on domain news and I highly recommend his website (no, he didn’t request this shout-out).

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    The opinions expressed on this page by users and staff are their own, not those of NamePros.

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