Here are some common SEO mistakes to avoid:
- Keyword stuffing: Overusing keywords in your content can actually harm your SEO, as it makes your content less readable and can be considered spammy.
- Duplicate content: Having multiple pages on your website with identical or very similar content can harm your SEO as search engines may not know which version to index.
- Ignoring meta tags: Meta tags, like the title tag and meta description, provide information about your web page to search engines and can affect your search rankings.
- Broken links: Broken links on your website can harm your SEO by making it difficult for search engines to crawl your site.
- Not having a mobile-friendly website: With more and more users accessing the web from mobile devices, it's important to have a mobile-friendly website that's easy to navigate on smaller screens.
- Not optimizing images: Optimizing images with descriptive file names and alt text can help them rank in image search results and also improve accessibility for visually impaired users.
- Not optimizing for local search: If you have a physical business location, it's important to optimize your website for local search by including your location information and getting listed in local directories.
- Not having a XML sitemap: A XML sitemap can help search engines easily find and index all of the pages on your website.
- Not tracking your analytics: Tracking your website's analytics can give you valuable insight into how well your SEO efforts are working and where you need to improve.
- Ignoring the technical side of SEO: Technical SEO includes optimizing the site structure, managing the website load time and using schema markups, etc. These practices are crucial to have a SEO friendly website.