WHat all does a SEO expert does?

[champ_rock]

hi

can you please tell me what all is the work of a SEO expert?

what i understand is this:
1. link building through reciprocal link exchanges
2. submitting to directories
3. submitting a site map to google etc.
4. enhancing the scripting of the site in question so that it becomes more search engine friendly

anything else that i am missing please point out

also, what kind of TEchnical requirements are required for these? and the payscale i can expect, if i intend to work part time on this

 

[Richieboy67]

Keyword research and placement, meta tag improvement and placement, code changes, file changes, analysis, site-map generation and submission, link analysis, content placement... changing the way urls are expressed-- I would not consider submission etc really part of seo. That is more marketing....

SEO Varies from site to site and it can take many days to do properly. Basically it is just optimizing your site so your content can easily be indexed into search engines...

 

[Keral_Patel]

Keyword research.
On page optimization like keywords in title and meta tags and description and the content itself.
Measuring the keyword weight. So as not to make it more or your site will considered as spamming keywords. Not too less or your competitors will be on the top.

Do more keyword research and try to target multiple keywords from the inner pages.

The script itself also needs to be having SEO friendly URL's and all that stuff.

If it can generate dynamic sitemaps then good or we can generate manually and will have to submit it.

Now of course the off page optimizations like.
- Press release.
- Directory submissions.
- Article posting.
- Social Bookmarking.
- Relevant links exchange with other webmasters.
- If you are a frequent visitor of forums then some forum posting to get the word out.
- If you own any blogs then some blog posts and reviews about the site.

This are the common ones and other hidden ones which SEO experts don't want to share are secrets of the profession.

 

[netzilla]

First and foremost lots and lots of reading and experiementing. Search engines are ever changing so its important to keep up with the new industry news and developments. Something that is real hot right now is Social Network Marketing or Viral marketing as its also called. Thing MySpace, Digg, Del.icio.us, etc.

 

[verman]

one of the important things is article submitting. that way u can get back links for free. try to find article directories that submit ur article fast, then submit articles in bulk. sometimes submitting URL to directories require u to pay or reciprocal link. and dont forget to submit to social book mark sites too...

 

[Amnezia]

article submission doesn't work as well as it used to. most of the links you aquire come from low quality scraper sites.

 

[shahzad11]

i think keyword optimistaon is the basic task which a seo does