After looking at over 400 names from three different “top product” charts, the following patterns seem to be consistent amongst top-performing names:
- Avoid spaces: 65% of the names analyzed didn’t contain a space, being made up of either a single word or two words merged.
- Short is better: the average character count was 10, and the median was 9.
- Keep it simple: over a third of the names analyzed were related to what the product was about. Half of these were somehow linked to the benefit of engaging with the brand.
- Bonus points: while “catchy” is a subjective concept, 29% of the top brands we looked at were made up of only two syllables—for Amazon’s physical product charts, this was over 40%. Snappy is the new catchy.