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video Video: How BigHit Entertainment rebrands itself as HYBE

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Big Hit Entertainment (Twitter) officially introduced the company’s new name during a brand presentation on YouTube. According to the company, its new name HYBE represents its drive to become a “music-based entertainment lifestyle company”, adding that it symbolises connection, expansion and relationships.

However, despite this rebranding, the company reassured that the well-known Big Hit moniker is not being phased out.

Here's how: (For sub in english hit CC)

 
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