domains RB.com Rebrands as Reckitt.com

[Lox]

Durex Parent Company, Reckitt Benckiser (RB.com), Rebrands as Reckitt.com

The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.

The company announces that it has rebranded as Reckitt. The redevelopment of the corporate identity is a key milestone in the organisation’s ongoing journey of transformation towards sustainable growth. The new brand identity and iconography is more recognisable and is built on the company’s purpose: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

RB.com redirect to Reckitt.com

read more (Reckitt) / PDF attached

 

[CraigD]

Over-bloated and confusing layout for a corporate website.

Domain name doesn't even redirect from https://rb.com to https://reckitt.com (both dead).

Only URL that appears to work is https://www.reckitt.com

I bet there is a huge team of experts working on this.

KISS!

IMO

 

[pb]

> The new brand is designed to tell the story of the organisation’s purpose

Which is to "wreck it"?

 

[pb]

Domain name doesn't even redirect from https://rb.com to https://reckitt.com (both dead).

http://rb.com and www.rb.com redirect to www.reckitt.com though, and that one works.
They just don't work with https + without www.

 

[CraigD]

> The new brand is designed to tell the story of the organisation’s purpose

Which is to "wreck it"?

Yeah, I would have thought 'RB' would be the logical choice moving forward.

You would assume that a massive rebranding program would be looking at the connotations of an old family name in modern usage.

An Australian company recently rebranded an established cheese brand due to an old family name causing offense.

 

[AEProgram]

I would fire everyone that was involved in this decision and rip up any contracts with any ad / pr agencies that was involved in it.

 

[coolred]

I would fire everyone that was involved in this decision and rip up any contracts with any ad / pr agencies that was involved in it.

Completely agree. Idiots!