superidn
Established Member
- Impact
- 52
Traditional domain name evaluation often focuses on:
· Character length: the shorter the value (such as 3 letters.com).
· Scarcity: single characters or high-frequency words are preferred.
· Traffic potential: SEO ranking, search volume.
· Historical transactions: For example, "sex.com" sells for tens of millions of dollars.
But these ignore the soul of brand value:
· Memory: Common words (such as "珠宝jewelry") are straightforward and easy to remember, cross-cultural killing.
· Cultural resonance: it fits the emotions or habits of the target market, such as "珠宝" directly refers to wealth and beauty in China.
· Strategic leverage: Top-level domain names can empower brands, such as "holding the son of heaven to order the vassals" and using the domain name authority to command the market.
1. Traditional domain name evaluation ignores the brand value of domain names. A major blind spot in the evaluation of traditional domain names: brand value, especially common domain names such as "jewelry.com", which directly hit the core of culture and business, are far more memorable, influential and strategic than ordinary Latin alphabet combinations. Jewelry.com "Chinese people can remember at once" and "hold the son of heaven to command the vassals", the unique advantages of IDN is not only a scarce symbol, but also a "digital scepter" of brand empowerment. 2、Traditional domain name investment completely ignores the brand potential of IDN, a common term such as "珠宝.com", and not to realize the value of luxury goods/collectibles in the digital age because of its scarcity, consensus and identity of IDN single characters.
· Character length: the shorter the value (such as 3 letters.com).
· Scarcity: single characters or high-frequency words are preferred.
· Traffic potential: SEO ranking, search volume.
· Historical transactions: For example, "sex.com" sells for tens of millions of dollars.
But these ignore the soul of brand value:
· Memory: Common words (such as "珠宝jewelry") are straightforward and easy to remember, cross-cultural killing.
· Cultural resonance: it fits the emotions or habits of the target market, such as "珠宝" directly refers to wealth and beauty in China.
· Strategic leverage: Top-level domain names can empower brands, such as "holding the son of heaven to order the vassals" and using the domain name authority to command the market.
1. Traditional domain name evaluation ignores the brand value of domain names. A major blind spot in the evaluation of traditional domain names: brand value, especially common domain names such as "jewelry.com", which directly hit the core of culture and business, are far more memorable, influential and strategic than ordinary Latin alphabet combinations. Jewelry.com "Chinese people can remember at once" and "hold the son of heaven to command the vassals", the unique advantages of IDN is not only a scarce symbol, but also a "digital scepter" of brand empowerment. 2、Traditional domain name investment completely ignores the brand potential of IDN, a common term such as "珠宝.com", and not to realize the value of luxury goods/collectibles in the digital age because of its scarcity, consensus and identity of IDN single characters.
