Domain is part of your brand. While traditional branding focuses on “what”, domain adds the “where” dimension to it. For example, when consumers think of Baby Tree (宝宝树), they think of the parenting services they can get, and they can get the services at BabyTree.com. Read “Branding 2.0 and domains” for detailed discussion.
Read MoreDomain is your next-generation app. Unlike a traditional app which you need to download from the app store and then install on your mobile phone, a domain enables you to create a universal app which works with all mobile phones and does not require any download/install/update work. This is made possible using the powerful Progressive Web App (PWA) technology. Major brands such as Starbucks and Pinterest have moved into this direction, and I see it as a major trend...
