- Impact
- 8,633
Hi friends,
I did not have much time for NamePros discussions lately (except my appraisal thread for new gTLDs, where I spend some of my time), but I still like to read new articles and threads here. As some of you might know, I invest exclusively in new gTLD names. It is difficult for me not to notice that some new gTLD fellow investors are not doing well, therefore I am going to write some suggestions & hopefully it will be helpful for some members here!
TOP 10 mistakes new gTLD investors are doing in 2018!
Mistake no.1 - you are registering BAD, WORTHLESS names!
This mistake is far far the most important one - everything else can be forgotten, but if you have bad names, you will never make any profit. The appraisal thread I am running is unfortunately full of such examples...
Mistake no.2 - you are registering lot of names, and will be forced to dropped them prior the first renewal.
This is because you ignore the fact that even in best portfolios which are really well selected, only 1% of names are sold yearly for price which can be considered significant. And many portfolios I see here are not well selected, and there will be 0 sales in total, due to mistake no.1
Mistake no.3 - you spend too much time at Namepros, instead of LikedIn, Twitter, Facebook or Twitter.
Just to clarify, I love Namepros, and I love to hang around here. I also like to buy domains here for few dollars. But most of your end users (when it comes to new gTLDs) are simply not here. You need to reach out on various platforms, as here you speak mostly with other domainers, which is great for educational or recreational purposes, but not for your sales. Largest sales are made to end users, not to fellow domain speculators/investors.
Mistake no.4 - you are trying to impress, or get an agreement/approval from hardcore .com investors.
I mean, come on - selected, high quality new gTLD domain names are direct competition to valuable .com portfolios - there is only limited amount of money spent on domains, and new gTLDs are redirecting part of that money flow towards them. It is therefore logical that it is an unwanted competition for many .com holders and we can not expect lot of praise on them because of that. Saying that, I can clearly see some .com investors are very nice and genuine here, so this can not be generalised - still, it is good idea to have this notion somewhere back in your mind, as seeking approval of your new gTLDs names from someone who spent years to build his or her legacy extensions portfolio can be an doomed effort from the very start.
Mistake no.5 - you are trying to get an appraisal of your new gTLD name from .com investors.
Again, even in 2018, you will get lot of "regfee" comments or "I would stick with .com" comments -this is one of the reasons I am runnig the appraisal thread exclusively for new gTLDs, and I would like to invite other new gTLD investors to be more active in appraisal threads as well. In general, anytime someone gives you an appraisal or advice, try to check the domain portfolio of that person ..for example, if you see lot of bad domain names, it also can give you some information about the quality of such "appraisal".
Mistake no.6: you do not have your own marketplace ..
It really takes only few minutes and few dollars to create domain name marketplace, using solutions like efty.com, or to create simple webpage using wix.com. There is really no excuse for not having your marketplace nice and ready. Especially after GDPR legislation in place since May 2018, we really need to project some more credibility towards end users, and having nice marketplace is very good way to do so!
Mistake no.7: you have your marketplace created, but you operate from .com domain name...
Really???If you sell new gTLDs, you need to lead by your own example...so your markteplace also should operate on new gTLD extension. How can you possibly persuade end user to replace his long or ugly legacy name with new gTLD, if you do not operate from new gTLD? Think about it for a minute.
Mistake no.8: you are registering domain names with renewals around 500 and higher.
And you persuade yourself that you will develop it, if not flipped within 1 year. Yes, you can have 1 or 2 such names, no problem, but if you buy 30 of them, there is no way you will be able to develop all of them within 1 year. So you will end up dropping maybe 28 of them. And then you willl be really hating new gTLDs and "those greedy registries and ICANN maybe as well". This happend to many people 4 years ago, and we saw that recently again few weeks ago (who can guess the extension?), and I am sure we will see it again in near future when other planned new gTLD extensions will go to General Availability.
Mistake no.9: you do not care what are companies behind particular extensions.
You even can not tell difference between registrar and registries. You do not understand that once you drop you new gTLD domain name, it can be easily re-priced by registry, or it can be reserved by registry. You drop your good name, and then you start topics on Namepros saying "Registry reserved my name, please help!"...
Mistake no.10: you registered 1000 of very bad names, which will be only pure money loss.
Then (because you got lucky), you finally get a really good new gTLD name, with low standard renewal. Finally something good! This is a name which you should keep and wait for good ofers. But (because you have spent money on those 1000 bad domain names and everyone laughts at you ) you feel you need some casflow now! And because you are lazy to create your own marketplace (and from unknown reason you cannot also create your LinkedIn profile which is free of charge), and you do not like to send emails to end users because it is too much work, and you do not like to make phonecalls (from your country it is expensive anyway), you start $1 auction here...then it goes like this:
1
up
up
last 24 hours, SUPER PREMIUM name, a STEAL!!!
2
up
LAST BID IS $2, SUPER PREMIUM, INSANE NAME!!! Can anyone give $3? Do I see $3 for it?
up
up
up
me: ok, I will take it for BIN, USD 10...
And then you are again left with your bad 1000 names.
--------------------------------------------------------------------------------------------------------------------------
So guys, are you guilty of any of this?
I did not have much time for NamePros discussions lately (except my appraisal thread for new gTLDs, where I spend some of my time), but I still like to read new articles and threads here. As some of you might know, I invest exclusively in new gTLD names. It is difficult for me not to notice that some new gTLD fellow investors are not doing well, therefore I am going to write some suggestions & hopefully it will be helpful for some members here!
TOP 10 mistakes new gTLD investors are doing in 2018!
Mistake no.1 - you are registering BAD, WORTHLESS names!
This mistake is far far the most important one - everything else can be forgotten, but if you have bad names, you will never make any profit. The appraisal thread I am running is unfortunately full of such examples...
Mistake no.2 - you are registering lot of names, and will be forced to dropped them prior the first renewal.
This is because you ignore the fact that even in best portfolios which are really well selected, only 1% of names are sold yearly for price which can be considered significant. And many portfolios I see here are not well selected, and there will be 0 sales in total, due to mistake no.1
Mistake no.3 - you spend too much time at Namepros, instead of LikedIn, Twitter, Facebook or Twitter.
Just to clarify, I love Namepros, and I love to hang around here. I also like to buy domains here for few dollars. But most of your end users (when it comes to new gTLDs) are simply not here. You need to reach out on various platforms, as here you speak mostly with other domainers, which is great for educational or recreational purposes, but not for your sales. Largest sales are made to end users, not to fellow domain speculators/investors.
Mistake no.4 - you are trying to impress, or get an agreement/approval from hardcore .com investors.
I mean, come on - selected, high quality new gTLD domain names are direct competition to valuable .com portfolios - there is only limited amount of money spent on domains, and new gTLDs are redirecting part of that money flow towards them. It is therefore logical that it is an unwanted competition for many .com holders and we can not expect lot of praise on them because of that. Saying that, I can clearly see some .com investors are very nice and genuine here, so this can not be generalised - still, it is good idea to have this notion somewhere back in your mind, as seeking approval of your new gTLDs names from someone who spent years to build his or her legacy extensions portfolio can be an doomed effort from the very start.
Mistake no.5 - you are trying to get an appraisal of your new gTLD name from .com investors.
Again, even in 2018, you will get lot of "regfee" comments or "I would stick with .com" comments -this is one of the reasons I am runnig the appraisal thread exclusively for new gTLDs, and I would like to invite other new gTLD investors to be more active in appraisal threads as well. In general, anytime someone gives you an appraisal or advice, try to check the domain portfolio of that person ..for example, if you see lot of bad domain names, it also can give you some information about the quality of such "appraisal".
Mistake no.6: you do not have your own marketplace ..
It really takes only few minutes and few dollars to create domain name marketplace, using solutions like efty.com, or to create simple webpage using wix.com. There is really no excuse for not having your marketplace nice and ready. Especially after GDPR legislation in place since May 2018, we really need to project some more credibility towards end users, and having nice marketplace is very good way to do so!
Mistake no.7: you have your marketplace created, but you operate from .com domain name...
Really???If you sell new gTLDs, you need to lead by your own example...so your markteplace also should operate on new gTLD extension. How can you possibly persuade end user to replace his long or ugly legacy name with new gTLD, if you do not operate from new gTLD? Think about it for a minute.
Mistake no.8: you are registering domain names with renewals around 500 and higher.
And you persuade yourself that you will develop it, if not flipped within 1 year. Yes, you can have 1 or 2 such names, no problem, but if you buy 30 of them, there is no way you will be able to develop all of them within 1 year. So you will end up dropping maybe 28 of them. And then you willl be really hating new gTLDs and "those greedy registries and ICANN maybe as well". This happend to many people 4 years ago, and we saw that recently again few weeks ago (who can guess the extension?), and I am sure we will see it again in near future when other planned new gTLD extensions will go to General Availability.
Mistake no.9: you do not care what are companies behind particular extensions.
You even can not tell difference between registrar and registries. You do not understand that once you drop you new gTLD domain name, it can be easily re-priced by registry, or it can be reserved by registry. You drop your good name, and then you start topics on Namepros saying "Registry reserved my name, please help!"...
Mistake no.10: you registered 1000 of very bad names, which will be only pure money loss.
Then (because you got lucky), you finally get a really good new gTLD name, with low standard renewal. Finally something good! This is a name which you should keep and wait for good ofers. But (because you have spent money on those 1000 bad domain names and everyone laughts at you ) you feel you need some casflow now! And because you are lazy to create your own marketplace (and from unknown reason you cannot also create your LinkedIn profile which is free of charge), and you do not like to send emails to end users because it is too much work, and you do not like to make phonecalls (from your country it is expensive anyway), you start $1 auction here...then it goes like this:
1
up
up
last 24 hours, SUPER PREMIUM name, a STEAL!!!
2
up
LAST BID IS $2, SUPER PREMIUM, INSANE NAME!!! Can anyone give $3? Do I see $3 for it?
up
up
up
me: ok, I will take it for BIN, USD 10...
And then you are again left with your bad 1000 names.
--------------------------------------------------------------------------------------------------------------------------
So guys, are you guilty of any of this?
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