Ok, here are some good news for Geo .tel owners on market studies.
These last days I've been conduct a market study in my town. I've been doing "door to door" store and shops to explain what benefits they could get having a there listing in my .tel directory and if they were ready to pay to get their business listed.
From 50 business owner (computer parts, plumbers, hardware, wine shop....) I ask if they would like to see me again to sign a contract, 70 percent said YES, 20 NO, 10 undecided.
What also I've conclude in this results is that business owners that said NO have no knowldge about internet or computer. Undecided are big companies and have to ask their big Boss are other managers.. and Yes are young enterpreneurs, computer and internet saavy.
So dot tel is definitively a great start but hope they will solve the webproxy before GE because I couldn't go with my blackberry or iphone to DEMO with it as it displays the desktop version.
Here is how I've conduct my market study without any DEMO.
1. print benefits and some screen capture on a small report
2. Talk with confidence, emphisizes on benefits
In brief here is what was one of my conversation:
Introduce yourself....
Me: Do you know what is Dot tel?
Owner: Nope, never heard about it.
Me: That's right, it's the new revolution and I'm the only company that will provide a business directory the latest technology for mobile devices in this town.
Owner: Yeah, but I don't understand and already have my business listed in yellow pages.
....4 minutes after explaining yellow page cons... and .tel benefits.
owner: Come to see me again when your website will be up and will work together....
I'm preparing a website that will explain with a video of benefits, demos... to promote my .tel for business owners, next time I will meet them I will give a business card with this website url so they can take their time looking at.