The Need for Point of Contact Portals
I was sitting here watching a exclusive Jewelry Channel on cable network, and I couldn't help but notice how complicated their sales process is.
First, they ask you to call a 1-800 number which is long-tail in nature, which could lend itself to consumers typing in the wrong number. However, this is still a solid approach to TV auction sales.
Second, they asked their consumers to visit ShopNBC.com to order online. This option takes a little more time in sifting & searching the site for the item you're interested in buying. But, it does offer exclusive images of jewelry merchandise.
What's a more viable solution?
Wouldn't Example.TEL make a lot more sense in offering fast access purchase to the jewelry item of your choice?
This would help to create more brand visibility and convert more viewers into buyers in offering a 'click-to-call solution', which by the way would work for TV, Mobile, & internet sales.
PS: You could also configure your .tel record to point directly to the landing page for a specific jewelry item.
What your thoughts....