Since the Salty Donut's debut in 2015, the brand has blossomed into more than one of Miami's most successful doughnut shops. Cofounders Amanda and Andy Rodriguez have built an empire off brioche dough, coffee, and community while running two megasuccessful South Florida stores — in Wynwood and South Miami — and planning a forthcoming out-of-state location in Dallas.
So to mark the company's third opening, the couple has decided to rebrand their business as "the Salty." The decision has been more than six months in the works, according to the owners.
... Andy Rodriguez adds, "Throughout the years, we found that we, and many of our customers, began calling us 'the Salty' for short, kind of like calling your best friend by their nickname. So we decided we wanted to be on a first-name basis with all of our customers."
SaltyDonut.com Creation Date: 2014-03-12 / Current Domain name
> TheSalty.com Creation Date: 2014-05-07 / Blank page
> SaltyDonuts.com Creation Date: 2014-09-13 / Parked
(Rebranding madness continue ... Title / Logo The Salty, Domain name SaltyDonut.com)
read more (Miami new times)
So to mark the company's third opening, the couple has decided to rebrand their business as "the Salty." The decision has been more than six months in the works, according to the owners.
... Andy Rodriguez adds, "Throughout the years, we found that we, and many of our customers, began calling us 'the Salty' for short, kind of like calling your best friend by their nickname. So we decided we wanted to be on a first-name basis with all of our customers."
SaltyDonut.com Creation Date: 2014-03-12 / Current Domain name
> TheSalty.com Creation Date: 2014-05-07 / Blank page
> SaltyDonuts.com Creation Date: 2014-09-13 / Parked
(Rebranding madness continue ... Title / Logo The Salty, Domain name SaltyDonut.com)
read more (Miami new times)
