We often have a preconceived notion that .com domains are the best for online presence and business. Businesses around the world are now moving away from the herd mentality and are opting for the new TLDs which reflect their brand and business in a better way. The primary reason to opt out of .com is that these small businesses are able to secure good keywords in the new extensions.
Barclays, one of the largest banking services in UK, changed their web address to new and cool name Home.Barclays in mid 2015.
The trend was soon followed by the Saxo Bank of Denmark who switched to Home.Sexo in 2016. Thus began the migration of the big companies from the .COM to their own extensions.
Ericblocklaw.com has acquired web address to Jacksonville.attorney
Read MoreThis strategy is well used by some other business like Lusso-Clothing.co.uk who switched to Lusso.bike. It is interesting to note that Lusso is a 33 years company so even older companies are following this cool trend...