The brand .gtlds don't seem to be using them

[Traveler]

I was going through the list of the "brand" .gtlds, those that are not for sale to the general public but owned by a company, they don't seem to be doing anything with them. I didn't check them all, but apart from .barclays and .bmw, I didn't see any real development.

You can have a look for yourself just type "site:.bmw" into google. (change bmw to whatever the tld is) It doesn't look like much is happening in this space from the companies that actually have their own new gltd.

 

[Ram G.]

When Google starts to use (.Google), everybody will follow. https://domains.google/ is just a start.

 

[000]

Patience, young grasshopper.

 

[Kate]

When Google starts to use (.Google), everybody will follow. https://domains.google/ is just a start.

What do you mean ? People will start using .google (provided they can get one) ? Or that they will use something else to follow the trend ?
Quite frankly, just because some corporation is using its own TLD, doesn't mean I want to use a .whatever that I don't own and control.

It reminds me a lot of the .mobi days, in spite of dozens of prominent companies using it, it didn't gain traction. By the way, Google is already using .xyz (for an obscure site). That must be driving registrations up, but still not everybody is in the mood for switching to something new.

 

[Ram G.]

What do you mean ? People will start using .google (provided they can get one) ? Or that they will use something else to follow the trend ?
Quite frankly, just because some corporation is using its own TLD, doesn't mean I want to use a .whatever that I don't own and control.

It reminds me a lot of the .mobi days, in spite of dozens of prominent companies using it, it didn't gain traction. By the way, Google is already using .xyz (for an obscure site). That must be driving registrations up, but still not everybody is in the mood for switching to something new.

Google will beta test .google extension for their services. Lets wait and see. You always bring up this .mobi story

 

[JB Lions]

Don't think much will happen with these brand gtlds simply because .com is working for them already. Could be other reasons they got them, maybe for internal stuff/email. I remember reading something about what did those companies do with the domains they registered from 1985-1991, since there were no websites during that period. I think I remember reading something about internal email but don't know for sure.

 

[vivaldi]

Giants moves slowly, not an excuse but they tend to do so.

 

[JB Lions]

Giants moves slowly, not an excuse but they tend to do so.

Those giants are also pretty smart, probably realize there is no reason to confuse their customers or just think of all the money they spent marketing their .coms and how many things would need to change to make a switch. For what.

 

[vivaldi]

Those giants are also pretty smart, probably realize there is no reason to confuse their customers or just think of all the money they spent marketing their .coms and how many things would need to change to make a switch. For what.

They are usually both smart and dumb. There are reasons to stay with .com and to change to .brand too, but no point chatting with you about it since you only can look at things in one way when it comes to your precious .com

 

[Kate]

I think I remember reading something about internal email but don't know for sure.

I remember something like that too, some corporation may have stated it would use the TLD for internal use (a bit like the NSA is using @nsa E-mail addresses). Will try to find a source.

The irony is that you don't need to do anything special to achieve this purpose.
Plenty of corporations are already using their own TLDs (often without realizing it). By default many network setups provide .local domain resolution. But it can be something else.

In fact, the only thing you get from Icann is the right to have it added to the root zone. Your TLD then resolves universally (vs within corporate bounds). But you can choose not to depend on global DNS for your internal E-mail.

You always bring up this .mobi story

I assure you that it is very relevant. History is always relevant when you want to understand the present and the future. In domaining the same patterns are observed again and again, those who haven't done their homework or been long enough will pay the price for their ignorance.

no point chatting with you about it since you only can look at things in one way when it comes to your precious .com

I think it's called healthy skepticism. Even the staunchest supporters of new extensions admit that things aren't moving as fast as expected. .com isn't exactly dying. I prefer to put my money on something that works.

 

[vivaldi]

I prefer to put my money on something that works.

So do I

 

[deez007]

i think they really need to just stop with all these new GTLD, we already have more than enough.....too many actually. lol... they should put a stop to new GTLD before it just gets ridiculous, perhaps it already too late...I mean some of these GTLD that are coming out are just downright insane...it's going to get really silly if they continue to keep releasing new GTLD's.

 

[DomainVP]

it's going to get really silly if they continue to keep releasing new GTLD's.

What a great idea!

.silly - premium landrush registrations, $599 annual renewal fee.

 

[guillon]

If you check the TLD sections of ntldstats dot com you can see the number of registered domain names per .BRAND new gTLDs.

 

[Alice Wonder Miscreations]

I don't think they will use them until they do a major redevelopment of their internal structure and design.

If they started using them now I think it would scare a lot of customers, waiting until people are use to seeing TLDs that are not .com is probably wise.

 

[DnEbook]

Perhaps it's my old Mac and Safari but most of the time when I type in a New Gtld I bounce back to Google search page for the address/website, the address/site is normally there but why would people invest in something that does not work the first time? Does this happen to any one else?

 

[Alice Wonder Miscreations]

Perhaps it's my old Mac and Safari but most of the time when I type in a New Gtld I bounce back to Google search page for the address/website, the address/site is normally there but why would people invest in something that does not work the first time? Does this happen to any one else?

Your mac shouldn't be doing that. My mother's mac doesn't.

It might be your nameserver.

Some home routers have crappy caching nameservers on them that will try to append the local domain to the query if it doesn't recognize the query is a valid domain.

This is incorrect RFC breaking behaviour but I have seen it happen many times with the built-in caching nameservers on home routers.

Throw it away and get a better router if that's the case.

You can check by opening a terminal window and typing:

nslookup whatever.ngtld

If it returns an error where it looked up whatever.ngtld.yourlocalnetwork - it could be that Safari interprets that as the name not being valid and does a google search instead.

 

[DNScholar]

I see mostly ngtlds get forwarded to main sites and generally to .com

 

[Kassey Lee]

The fundamental issue with .brand is of semantics. For example, I can remember Amazon.news, Amazon.app, and Amazon.club with relative ease. But, try news.amazon, app.amazon, and club.amazon. They don't flow naturally.

 

[000]

Perhaps it's my old Mac and Safari but most of the time when I type in a New Gtld I bounce back to Google search page for the address/website, the address/site is normally there but why would people invest in something that does not work the first time? Does this happen to any one else?

I have this problem with the Android internet browser on my old Galaxy. For example, typing in abc.xyz brings me to the Google search results. Same thing with some other gtlds.