information The Art of Turning a New TLD Into a Global Community: Jeff Sass's October Odyssey for .ART Shows What it Takes - You're Either All In Or You're Out of

[Ron Jackson]

The Art of Turning a New TLD Into a Global Community: Jeff Sass's October Odyssey for .ART Shows What it Takes - You're Either All In Or You're Out of Luck

This month has been an absolute whirlwind for .ART CMO Jeff Sass, Over the past 17 days he's gone from Florida to Portland, Oregon to London to Dubai to Dublin, Ireland, spending time in every one of those city's to help grow the community around that TLD. He's not done yet either. Next week it is on to Miami for NamesCon Global.

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[nicenic]

Interesting read, Ron.

And it really shows how actual usage tends to shape a domain’s value over time.

 

[VadimK]

The .art tld itself is cool, but the owners follow the same pattern of many others (greed!) - tens of thousands of names are reserved as premium, absolutely nothing to resell.
This extension is not interesting from a domaining standpoint. Let them sell those names themselves.