In terms of sales the first 4 months of 2025 have been very bad for me compared to previous years.
My 2025 so far has been the worse in several years, when I had a smaller portfolio. I agree with those who point out that any individual seller, at least those with 1000 or fewer names, there is expected to be ups and downs due to small number variability. But I suspect this is more than that.
Afternic worked for me in the past, so there is no reason to stop working now.. I am trying to figure out:
- Is it randomness? (just me)
- it is a global recession ?
- Afternic changed something in their algorithm?
Partly randomness. I had a great November, one retail in December, than just a few wholesale. I keep waiting for s pickup like I had a couple of weeks in November.
I think it is indeed largely business uncertainty. What business could possibly make sense to start in the current climate of uncertainty, tariffs changing by the day? While a stock market pullback was overdue, this has taken things way beyond that. Tearing up existing trade agreements, would be like us having a LTO and they tell us mid way through that the terms were going to change, or half way through a registration that they were simply stopping the registration. We need to be able to trust agreements and terms that we agreed to.
I still think that
sending those at Afternic to search on GoDaddy, and mixing in various hand registrations of questionable relevance, has made the situation for selling harder. Afternic still have a huge advantage in the familiarity with the GoDaddy brand and their network of registrars, etc., and sales continue to come because of those. I think their landers are good, and good they offer LTO. I just hope that some month they will finally realize how negative their search move of a year ago has been.
I don't agree that domaining is dead, but
I do think we are in the most challenging time since at least 2008, and probably going back further than that.
It is a time to
focus on the best names, to be somewhat ruthless in renewing questionable names.
As a positive, we have never had better resources to close deals, present names, etc.
It may be time to think in terms of a post domain marketplace environment, of
new ways to get our domain names found, and to have more control over everything.
But mainly, we need to move into a period with less global friction, a more business like and consistent approach to world trade, or the climate for startup names will continue to be negative.
Bob
PS I agree with the suggestion that in stagnant sales it is a
good time to try switching things up: move pricing up and down, change landers, try new options.
PPS Sorry for the rant. I am glad some people are still having good success. Congratulations. But I am not surprised that multiple sellers have said the last months have been poor in terms of sales and leads.