You’re going to see some headlines today about an SEO study commissioned by The Domain Name Association (DNA). Some of these headlines might suggest that new top level domain names get some sort of search engine boost over .com domains. It’s not quite that simple.
What the research did find was that the so-called “domain authority” of some of the ranked new top level domain names was much lower than .com domain names ranked for the same terms. This would suggest that it’s easier to rank a site on a new TLD than on .com.
Read MoreThere’s some debate about whether this includes the keyword in the domain extension. But it’s plausible, especially when people include it in the anchor text they use to link to the site...
