According to author Ken Segall, the Willy Wonka and the Chocolate Factory idea was no passing fancy — it was seriously considered as a way to celebrate and draw attention to Apple's success. Jobs even went as far as to create a mockup of the golden ticket that would be included in the millionth iMac. According to the book, "Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails."
Cheeck the full thing out here: http://news.yahoo.com/blogs/technol...g-create-real-life-willy-wonka-201950468.html















