Startup Raises More ($19 million) and Buys Less.com

Discussion in 'Domain Industry News' started by News, Nov 18, 2017.

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  1. News

    News Hand-picked News VIP

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    [​IMG]
    Read More
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. stewmath

    stewmath Active Member VIP ★★★★★★★★★★

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    So a startup for a website where hundreds of them already exist, bit of an idiotic idea i think.
     
  3. IMEZI

    IMEZI Active Member VIP

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    those investor pouring 19 million seems to be more idiotic LOL
     
  4. stewmath

    stewmath Active Member VIP ★★★★★★★★★★

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    Good point :)
     
  5. howudoin8

    howudoin8 Business Member Business Account

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    This is a perfect case of appropriate domain name adding value to brand
     
  6. Bros

    Bros Active Member VIP

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    Interesting that the company seems to be at this stage operating entirely in French (website + social media) and chose an English language domain. But I guess that shows the power of great one word .coms - especially if you have global ambitions.
     
  7. Leo Angelo

    Leo Angelo Business Member Business Account NamePros Supporter

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    I would guess the business name came After securing the domain. Domains do rule. As in #domaincracy
     
  8. carob

    carob Active Member VIP

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    Now the company will be worth less.
     
  9. Smiles76

    Smiles76 Established Member

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    I disagree, it's just a waste of money. If you polled 99% of people, they have never heard of this startup. It takes more than just a one word name to make a brand. Google spent $12 on their domain and is one of the most well known brands in the world.
     
  10. howudoin8

    howudoin8 Business Member Business Account

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    I'm not talking about as to how popular this startup is because of domain. I'm saying that a domain like "Less.com" is very accurate for a company promising less payment for “a ride-sharing service for commuters and other short distance rides.”

    Google may have spent $12 on their domain registration, but even since had to spend Billions to establish their brand. This is because "Google" is inspired from "Googol" & a normal person has no idea as to what that is.

    this is not the case with "Less" & hence the company would save substantially in the long run (for Brand establishment)
     
  11. frostify

    frostify Member VIP

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    There was once a little company called NutsOnline.com which did pretty good for itself. It was a small-mid sized ecommerce site selling nuts, berries, small candies on the internet. One day in 2012 they decide to take the plunge and invest in www.Nuts.com and now they are a huge multi-million dollar company with an absolutely iconic name. It's amazing how a name can completely change a business. Take a look at the story of what happened with Monday.com!
     
  12. Celebrating

    Celebrating Established Member

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    Analogue with uber?
     
  13. dordomai

    dordomai Active Member VIP

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    tell that Amazon.com
     
  14. Celebrating

    Celebrating Established Member

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    .jpg
     
  15. Kate

    Kate Thinking inside the Box™ VIP ★★★★★★★★★★

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    Well, maybe now people will get more familiar with the brand thanks to this upgrade. But it is a French business, so it may be normal you have not heard about them.

    At least, a good name is a start. When you have a good name, it gives you a big credibility boost and promotes your business. If you have a bad name, it is the opposite: your business must promote its domain name. I prefer a domain name that works for me...

    I can't see how this is a waste of money, it is an asset that can be liquidated in the future, if their plans change or do not pan out as expected. A good domain name is an asset that can be resold.

    In 1997, 20 years ago, totally different era. There was a lot more choice back then. You could still hand reg LLL.com.
    I mean, every premium domain has been a handreg once.
     
  16. xynames

    xynames Established Member

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    We domainers should welcome newly funded startups that need expensive domain names.
     
  17. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

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    He's a :troll: just trying to rile people up.
     
  18. Recons.Com

    Recons.Com Business Member Business Account VIP

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    1. investors are not wasting money. The guy offers a niche and fraction of multi-billion business. He will focus on short distance commutes for LESS and LESS.com is a perfect name for that.

    2. Less.com is a fantastic, short, easy to remember and spell brand for any budget business. Kind of like Budget.com for rentals. Less.com would be an amazing name for an online or even offline store.
     
  19. ctmixing

    ctmixing Established Member

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    There is nothing cool about "Less.com".

    - Is it a dictionary word... yes
    - Is it 3 characters.... yes
    - Do it sound like a "household" brandable name equipped for future..... No! Not a chance
     
    Last edited: Dec 7, 2017 at 9:04 PM

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