Dynadot

Startup Raises More ($19 million) and Buys Less.com

Labeled as sales in Domain Industry News started by News, Nov 19, 2017.

Replies:
18
Views:
1,070

  1. News

    News Hand-picked News VIP

    Posts:
    1,486
    Likes Received:
    2,263
    [​IMG]
    Read More
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. stewmath

    stewmath Top Member VIP ★★★★★★★★★★

    Posts:
    1,446
    Likes Received:
    1,934
    So a startup for a website where hundreds of them already exist, bit of an idiotic idea i think.
     
  3. IMEZI

    IMEZI Top Member VIP ★★★★★★★★★★

    Posts:
    4,817
    Likes Received:
    1,456
    those investor pouring 19 million seems to be more idiotic LOL
     
  4. stewmath

    stewmath Top Member VIP ★★★★★★★★★★

    Posts:
    1,446
    Likes Received:
    1,934
    Good point :)
     
  5. howudoin8

    howudoin8 Established Member

    Posts:
    1,811
    Likes Received:
    150
    This is a perfect case of appropriate domain name adding value to brand
     
  6. Bros

    Bros Active Member VIP

    Posts:
    3,227
    Likes Received:
    1,396
    Interesting that the company seems to be at this stage operating entirely in French (website + social media) and chose an English language domain. But I guess that shows the power of great one word .coms - especially if you have global ambitions.
     
  7. Leo Angelo

    Leo Angelo Upgraded Member Gold Account Blue Account VIP

    Posts:
    798
    Likes Received:
    1,118
    I would guess the business name came After securing the domain. Domains do rule. As in #domaincracy
     
  8. carob

    carob Active Member VIP

    Posts:
    2,984
    Likes Received:
    3,540
    Now the company will be worth less.
     
  9. Smiles76

    Smiles76 Established Member

    Posts:
    193
    Likes Received:
    328
    I disagree, it's just a waste of money. If you polled 99% of people, they have never heard of this startup. It takes more than just a one word name to make a brand. Google spent $12 on their domain and is one of the most well known brands in the world.
     
  10. howudoin8

    howudoin8 Established Member

    Posts:
    1,811
    Likes Received:
    150

    I'm not talking about as to how popular this startup is because of domain. I'm saying that a domain like "Less.com" is very accurate for a company promising less payment for “a ride-sharing service for commuters and other short distance rides.”

    Google may have spent $12 on their domain registration, but even since had to spend Billions to establish their brand. This is because "Google" is inspired from "Googol" & a normal person has no idea as to what that is.

    this is not the case with "Less" & hence the company would save substantially in the long run (for Brand establishment)
     
  11. frostify

    frostify Active Member VIP

    Posts:
    1,247
    Likes Received:
    654
    There was once a little company called NutsOnline.com which did pretty good for itself. It was a small-mid sized ecommerce site selling nuts, berries, small candies on the internet. One day in 2012 they decide to take the plunge and invest in www.Nuts.com and now they are a huge multi-million dollar company with an absolutely iconic name. It's amazing how a name can completely change a business. Take a look at the story of what happened with Monday.com!
     
  12. Makise

    Makise Girl, who likes Anime VIP

    Posts:
    875
    Likes Received:
    978
    Analogue with uber?
     
  13. dordomai

    dordomai Active Member VIP

    Posts:
    2,602
    Likes Received:
    3,074

    tell that Amazon.com
     
  14. Makise

    Makise Girl, who likes Anime VIP

    Posts:
    875
    Likes Received:
    978
    .jpg
     
  15. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

    Posts:
    20,557
    Likes Received:
    20,867
    Well, maybe now people will get more familiar with the brand thanks to this upgrade. But it is a French business, so it may be normal you have not heard about them.

    At least, a good name is a start. When you have a good name, it gives you a big credibility boost and promotes your business. If you have a bad name, it is the opposite: your business must promote its domain name. I prefer a domain name that works for me...

    I can't see how this is a waste of money, it is an asset that can be liquidated in the future, if their plans change or do not pan out as expected. A good domain name is an asset that can be resold.

    In 1997, 20 years ago, totally different era. There was a lot more choice back then. You could still hand reg LLL.com.
    I mean, every premium domain has been a handreg once.
     
  16. xynames

    xynames XYNames.com PRO VIP

    Posts:
    2,276
    Likes Received:
    3,638
    We domainers should welcome newly funded startups that need expensive domain names.
     
  17. creataweb

    creataweb Top Member VIP ★★★★★★★★★★

    Posts:
    5,322
    Likes Received:
    6,127
    He's a :troll: just trying to rile people up.
     
  18. Recons.Com

    Recons.Com Active Member VIP

    Posts:
    4,991
    Likes Received:
    9,166
    1. investors are not wasting money. The guy offers a niche and fraction of multi-billion business. He will focus on short distance commutes for LESS and LESS.com is a perfect name for that.

    2. Less.com is a fantastic, short, easy to remember and spell brand for any budget business. Kind of like Budget.com for rentals. Less.com would be an amazing name for an online or even offline store.
     
  19. ctmixing

    ctmixing Established Member

    Posts:
    540
    Likes Received:
    568
    There is nothing cool about "Less.com".

    - Is it a dictionary word... yes
    - Is it 3 characters.... yes
    - Do it sound like a "household" brandable name equipped for future..... No! Not a chance
     
    Last edited: Dec 8, 2017

Want to reply or ask your own question?

It only takes a minute to sign up – and it's free!
Topics / Tags:

Share This Page

Lysted
  1. NamePros uses cookies and similar technologies. By using this site, you are agreeing to our privacy policy, terms, and use of cookies.
    Dismiss Notice
Loading...