branding Standard Life Aberdeen to change name to Abrdn

[NickB]

"Asset manager says new name reflects ‘clarity of focus’ but critics point out pronunciation issues"

https://www.theguardian.com/uk-news/2021/apr/26/standard-life-aberdeen-to-change-name-to-abrdn

They have secured the .com - it has a coming soon page......

https://abrdn.com

Big mistake if you ask me......

 

[Fayaz Ahmed]

Moves like this cause new Domainers lose money.

Many new Domainers will notice this move and register a bunch of junk that'll never get sold
I feel for them already

 

[NickB]

Vowel movement: ABRDN is worst rebrand according to survey

"many of those quizzed by pollsters made comments that were scathing of the company’s new name, calling it “ridiculous”, “embarrassing” and “an act of corporate insanity.”

https://investingreviews.co.uk/news/abrdn-is-worst-rebrand-according-to-survey/