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analysis Domain Evaluation Series (Evaluation 3): Troops.com

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In this series, I analyze and evaluate a random Top Domain name publicly, after getting permission from the domain asset owner at the time of the evaluation first.

Permission can be confirmed by a NamePros moderator or staff member here: Permission to evaluate publicly

The following domain name asset belonged to member @draco at the time of this evaluation.

Troops.com​


Asset Type:
6-Letters / Dictionary-Word / Generic-Brandable / .com / Classic Legacy gTLD (Generic Top-Level Domain)

Defining (.com):

.com is one of the first TLDs to be used on the Internet's Domain Name System; it was originally intended for commercial purposes, though there are no current restrictions limiting it to commercial entities. It was introduced in 1985 by IANA, which is responsible for the overall coordination and management of the DNS; the organization was led by Jon Postel at the time. On January 28, 1986, the entities overseeing the DNS met and restructured its makeup to correspond to 8 TLDs, including .com, the others are: .gov (government), .edu (American higher education), .mil (American military), .org (organization), .int (international, specifically NATO relations), .net (sites related to the Internet itself), .bitnet (computers on the BITNET network).[1][2]
Source

Definition of com

(Entry 1 of 2)
1comedy; comic
2comma
3commercial organization
Source

Note: That's pretty straight forward. Your asset is primarily the commercial meaning of .com, but could be spun into comedy or comic.

Defining (Troops):

troop
1 of 2
noun
ˈtrüp
Synonyms of troop
1
a
: a group of soldiers
b
: a cavalry unit corresponding to an infantry company
c
troops plural : armed forces, soldiers
2
: a collection of people or things : crew sense 2
3
: a flock of mammals or birds
4
: the basic organizational unit of Boy Scouts or Girl Scouts under an adult leader

troop
2 of 2
verb
trooped; trooping; troops

intransitive verb
1
: to move or gather in crowds
2
: to go one's way : walk
3
: to spend time together : associate
4
: to move in large numbers
Source

Troops is a taken username on 70 different social media platforms - Source
Troops is a CRM software - Source
Troops is a financial API program - Source

Note: That's pretty straight forward as well. While your asset is a generic-word, it can also be a generic-brandable in a few different sectors. Some examples might be: 1. Troops.com = Troops = An existing brand using a less popular extension that may want the classic legacy .com version (Be sure to consult with an IP/TM attorney prior to pitching, developing, or monetizing in these directions) - or - 2. Troops.com = Troops = One of the 70 different people with the same username on different social media platforms we identified might be interested in building a brand on the .com - or - 3. Troops.com = Troops = A new veteran back organization brand - or - 4. Troops.com = Troops = A new boot/shoe brand - or - 5. Troops.com = Troops = A new military/security consultancy that educates and advises smaller security forces in tactical operation strategies - or - 6. Troops.com = Troops = A new sports team brand...

Exact Match Sales data:
troops.net2000 USD2008-04-15Afternic

Note: There's 1 exact match sales report for Troops to look at, but it's from back in 2008. Not much help, but an idea.

Sales data for Plural-Dictionary-Word .com:
weapons.com45750 USD2023-11-01NameJet
milliseconds.com2550 USD2023-10-17GoDaddy
deuces.com12500 USD2023-10-16Sedo
compasses.com3556 USD2023-10-13GoDaddy
limousines.com30500 USD2023-10-04GoDaddy
sombreros.com3982 USD2023-10-03Sedo
plans.com275000 USD2023-08-27Squadhelp

Note: There's a few more recent sales reports in this combination to look at for more popular plural words like troops to give another idea.

Ranking Data:

DA = 3
PA = 14
TB = 16
QB = 2
PQ = 13%
MT = 1
DR = 0.1
Spam Score (Dapa) = 9%
Spam Score (WSC) = 11%
OS = 26%
Age = 25 years and 317 Days
Backlinks = 21
Referring Domains = 5
DoFollow Ratio = 40%

Troops is a taken username on 70 different social media platforms
Troops is taken in 59 different extensions
Citation flow = 13
Troops.com has a default XenForo installed with no further development or modifications

Source 1
Source 2
Source 3
Source 4
Source 5
Source 6
Source 7
Source 8
Source 9

Note: Your assets ranking data may help a little with some added value. Your spam score of 11% is low, which is good, but a good acquisitions team may still try to leverage it for a discount. Your assets age may help stacking $390 onto your value.

Helpful information about spam scores:

WayBackMachine:
  • Your asset resolved for the first time in 2000 as a single contact page
  • In 2006 your asset resolved as a personal blog
  • In 2008 your asset resolved as a blank page
  • In 2010 your asset resolved as an inhouse PPC parked page
  • In 2013 your asset resolved as a PPL Survey
  • In 2014 your asset resolved as a SEDO parked page
  • In 2016 your asset resolved as a default XenForo install with no modifications or activity
  • In 2020 your asset resolved as a default XenForo installed with no further development or modifications
  • In 2023 today, your asset is still the same default XenForo install with no activity, modifications, or further development
Source

Similar Brands:
1.png2.png
Troops.net = Parked Page
Troops.org = Parked Page
Plans.com = Does not resolve
Sombreros.com = Sales Lander
Limousines.com = Parked Page
Compasses.com = Parked Page
Deuces.com = Does not resolve
Milliseconds.com = Sales Lander
Weapons.com = Parked Page

Opinion:
Your assets ranking data may help a little with some added value. Your spam score of 11% is low, which is good, but a good acquisitions team may still try to leverage it for a discount. Your assets age may help stacking $390 onto your value.

Your assets history doesn't show much in the way of any end use/real world use cases except a personal blog and default XenForo install.

All the sales reports we looked at, including the other top 2 classic legacy gTLDs are still parked, landed or do not resolve. That's generally bad news, as it's an indicator that resellers are having a hard time finding buyers for their generic-word assets. The majority are newer sales, so we may be able to bypass that indicator for now. It's generally a red flag though for a domain to still be parked or landed after a sale, rather than having a "Coming Soon" or "Under Construction" page up. It hints that it was a reseller to reseller sale, rather than reseller to end-user.

That's not necessarily bad news, as it identies clear liquidity in the assets in a resellers market. Whether or not any of those 5-figure or 6-figure sales turns into a proverbial hot potato is to be determined in the future, over time, as more data becomes available.

Some other good news is that were able to identify at least 70 people using your exact match word as their usernames on various platforms, a few longer brands using the word, and identified 6 different potential use case directions.

The hobbyist and end user values below will more than likely be an affiliate or freelancer looking to monetize with ppc, ppl, pps, etc. type campaigns. An end user may even seek a white-label partnership for a commission.

Your unicorn, in my opinion, is what I mentioned earlier:
1. Troops.com = Troops = An existing brand using a less popular extension that may want the classic legacy .com version (Be sure to consult with an IP/TM attorney prior to pitching, developing, or monetizing in these directions)

2. Troops.com = Troops = One of the 70 different people with the same username on different social media platforms we identified might be interested in building a brand on the .com

3. Troops.com = Troops = A new veteran back organization brand

4. Troops.com = Troops = A new boot/shoe brand

5. Troops.com = Troops = A new military/security consultancy that educates and advises smaller security forces in tactical operation strategies

6. Troops.com = Troops = A new sports team brand...

The hard part is identifying the potential end-user, gathering more research on their specific niche, formulating a presentation, negotiating, and closing.

Your asset does have a little reseller liquidity, but you will still have to do a lot of leg-work to find the right buyer and apply the hard parts I also mentioned above, which in most cases, investors fail at.

Thoughts on yours (Domain Only) – (Nov 2023 Market):
  • Reseller = $7.5k to $13.9k​
  • Hobbyist = $14k to $26.7k​
  • End user = $26.8k to $39.9k​
  • Unicorn = $40k to $135.5k+ (With the right presentation you could exceed this.)​
Here's how I like to break it down:
  • Reseller: This is a domain investor with no intention of developing. They generally park or use a landing page of their own to resell a blank canvased domain for a profit, either to other resellers, hobbyists, or end-users. These investors hand register, pay wholesale, or aftermarket pricing to lower the risk and increase profit potential. (Smallest budget)​
  • Hobbyist: This is a domain investor with intent to develop an asset themselves to increase value and provide a means for a domain to pay it's own renewals each year, eliminating renewal overhead expenses. This type of investor tests different markets with developments until they find a sweet spot, in which they expand development, optimize monetization efforts in a few different verticals, resell domains or domains + websites with verifiable traffic/revenue/etc., monitors the aftermarket, and pushes forward into entrepreneurship. (Mid-Budget)​
  • End-user: Contrary to popular belief, this is also a domain investor (They can be independents, partners, entrepreneurs, small businesses, large corporations, non-profits, or even government agencies). They invest in a domain name asset to develop for the purpose of generating revenue or delivering an important message to an online audience/customer base. Every hour and penny they put into that domain names development is still an investment into their digital asset (property), increasing the value, and potential. Most end-users have no intention of reselling a domain asset, however, it does still happen as part of company takeovers and acquisitions. (Biggest Budget)​
  • Unicorn: This is when all the planets align in your favor to discover the perfect end-user ready to take action with little to no negotiating to build their empire, not only with your domain asset, but also for the specific end-user direction I mentioned in the evaluation above. Unicorns are not part of normal evaluations and will only appear in this breakdown when a potential unicorn category is identified.​
I hope that helps give a better idea on how I personally evaluate domain assets.

P.S. If you like my evaluation, let me know by commenting below or using the like/thanks feature. This helps encourage me to do more appraisals in the future when I have the time.

Thanks and good luck with your investments.

DISCLAIMER: For those reading this evaluation, please keep in mind that it's only for this domain name and not any variants or different combinations. It is not advised to register a bunch of variant domains based on a single domain evaluation. Each variant change may or may not decrease or eliminate value.

Value can never be determined from a single point of research or variable. It's also important to understand the potential use of a domain asset in terms of monetization and revenue structure. This gives an inside look at what such an asset may be worth in a particular niche industry.

These are quick evaluations based on my personal experience/knowledge in multiple direct and related online industries dating back to 2005, offline industries since 1996 and 40 to 90 minutes of current market research for the specific domain being evaluated. It should be noted that the most accurate evaluation can sometimes take several hours or even days of research, data compiling, comparisons, etc.

The views expressed in this evaluation are of my own, not those of namePros™.

This evaluation is not certified, nor does it constitute or reflect what a fully termed evaluation may reveal.

DO NOT use this evaluation alone as a reason to register or acquire a domain asset. Do your own due diligence and research before ever investing into anything in life.

Legal Notice: If you are dealing with a Brand asset of companies that may have been established prior to asset acquisition, you may want to consult with an IP/TM attorney in the country you reside. Most have 1 free consultation. Just to be sure, if you haven't yet.

Remember, at the end of the day, a domain name is truly only worth what a buyer and seller agree on.

Looking for more helpful articles about domain investing and reselling that I wrote over the years?
(Insight) Domain Evaluation/Appraisal Methodologies
Domain Selling Psychology - An Inside Look
Domain Investment Capital - Options
Marketing Ideas and Techniques

Thinking about branding and/or developing one of your domain assets?

Check out the namePros design contest section and design contest rules.​
 
Last edited:
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The views expressed on this page by users and staff are their own, not those of NamePros.
Insight request:
I would like to work on bettering these evaluations where possible and have a few questions regarding this one:

  1. How accurate do you think the evaluation for Troops.com was?
  2. What would you evaluate Troops.com for?
  3. What parts of the evaluation do you agree with the most?
  4. What parts of the evaluation do you disagree with?
  5. Was this evaluation helpful in providing a starting point to do your own research for other domain names?
  6. What would you suggest be added to these evaluations to make them even better?
I look forward to your feedback.
 
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