- Impact
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Sri Lanka gets new mobile phone internet Colombo city guide
http://www.lankabusinessonline.com/fullstory.php?newsID=965150635&no_view=1&SEARCH_TERM=10
A Colombo city guide on the internet, available on mobile phones, that offers useful services and shopping was launched this week.
Billed as a 'city guide in your hand', colombocity.mobi (pronounced DotMobi) is a new development of made-for-mobile internet sites.
The local site was launched by Infotechs in association with content providers like 'Living' magazine with marketing and design inputs by the advertising agency BatesAsia/141.
It is a city guide that has information ranging from places to call in an emergency to places for shopping and entertainment.
The consumer reach for the site is expected to improve with Sri Lanka’s mobile phone usage growth rate over 50 percent per year.
However the consumers need GPRS (General Packet Radio Service) enabled phones to access the site.
Only 1 million of the 5.4 million Sri Lankan mobile users are subscribed under this service.
The charges for surfing and downloading through colombocity.mobi will be the normal rates charged by the mobile phone operators.
The marketing partner Bates Asia/141 believes that this will open up new dimensions for advertising and more reach to the consumers.
“The big companies will anyway buy their huge chunks of TV time and advertise but through this we plan to reach even the small restaurants and shops,” CEO of Bates Asia Nimal Gunawardena said.
“But even for the big companies reaching the consumer through traditional media has become more and more difficult.”
Sri Lanka currently has 19 terrestrial and satellite channels and 28 national radio channels.
“Valuable content and constant updating is vital for the success of sites such as ours,” says Michelle Pinto the CEO of Infotechs.
Dot mobi concept was designed with the involvement of mainly Google, Microsoft, Nokia, Samsung, Ericsson, Hutch, Vodafone, Visa and T-mobiles.
Dot mobi sites designed for mobile phones for seamless access and speedy downloading from the internet already exist widely internationally.
The registration for domain names became available last September and already numerous mobi sites exist for cities, companies and even magazines such as Newsweek.
http://www.lankabusinessonline.com/fullstory.php?newsID=965150635&no_view=1&SEARCH_TERM=10
A Colombo city guide on the internet, available on mobile phones, that offers useful services and shopping was launched this week.
Billed as a 'city guide in your hand', colombocity.mobi (pronounced DotMobi) is a new development of made-for-mobile internet sites.
The local site was launched by Infotechs in association with content providers like 'Living' magazine with marketing and design inputs by the advertising agency BatesAsia/141.
It is a city guide that has information ranging from places to call in an emergency to places for shopping and entertainment.
The consumer reach for the site is expected to improve with Sri Lanka’s mobile phone usage growth rate over 50 percent per year.
However the consumers need GPRS (General Packet Radio Service) enabled phones to access the site.
Only 1 million of the 5.4 million Sri Lankan mobile users are subscribed under this service.
The charges for surfing and downloading through colombocity.mobi will be the normal rates charged by the mobile phone operators.
The marketing partner Bates Asia/141 believes that this will open up new dimensions for advertising and more reach to the consumers.
“The big companies will anyway buy their huge chunks of TV time and advertise but through this we plan to reach even the small restaurants and shops,” CEO of Bates Asia Nimal Gunawardena said.
“But even for the big companies reaching the consumer through traditional media has become more and more difficult.”
Sri Lanka currently has 19 terrestrial and satellite channels and 28 national radio channels.
“Valuable content and constant updating is vital for the success of sites such as ours,” says Michelle Pinto the CEO of Infotechs.
Dot mobi concept was designed with the involvement of mainly Google, Microsoft, Nokia, Samsung, Ericsson, Hutch, Vodafone, Visa and T-mobiles.
Dot mobi sites designed for mobile phones for seamless access and speedy downloading from the internet already exist widely internationally.
The registration for domain names became available last September and already numerous mobi sites exist for cities, companies and even magazines such as Newsweek.
